Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
CES 2023: Matter-Enabled Eve Energy, Eve Door and Window, and Eve Motion Launching in March
- Thread starter MacRumors
- Start date
- Sort by reaction score
One of Apple’s biggest missed opportunities was letting Google acquire Nest. The design, simplicity and culture was a perfect fit and Apple had the cash. Instead, they let Google get it, giving them a leg up in the smart home.
Let’s not let that happen again. Eve may not be Nest but their lineup would be a fantastic addition to Apple’s home department and primed to develop and refine with Apple’s leadership and resources. The design fits in with Apple’s aesthetic and the hardware already works seamlessly with the Home app.
Matter would provide Apple a hook into other platforms and give users a taste of Apple in the way the iPod was a gateway drug to PC users. Apple has been doing this with Beats and Apple Music. Like Beats, keep Eve a separate brand for all of Apple’s Home products.
Let’s not let that happen again. Eve may not be Nest but their lineup would be a fantastic addition to Apple’s home department and primed to develop and refine with Apple’s leadership and resources. The design fits in with Apple’s aesthetic and the hardware already works seamlessly with the Home app.
Matter would provide Apple a hook into other platforms and give users a taste of Apple in the way the iPod was a gateway drug to PC users. Apple has been doing this with Beats and Apple Music. Like Beats, keep Eve a separate brand for all of Apple’s Home products.