"resort to Kickstarter" 🙄
Crowdsourcing has evolved - companies now use it to raise money, vet their product roadmap and recruit employees
www.forbes.com
Eh? Did you read my post wrt. Kickstarter? Did you read the article you linked to? Whaa? As I said, and I guess I'll repeat myself here, as it seems the points aren't being absorbed: Kickstarter is fine for small companies, startups, diy guys etc. The linked article highlights exactly such a case - Peak Design (never heard of 'em, lol), qualifies as such - so Kickstarter is fine in that case, I have nothing against it. The products in this class - "designed a clip that allows photographers to conveniently attach their cameras on any backpack strap, belt or bag" seem absolutely fine for this venue. More complex tech products have a much more poor track record - I remember quite a few failures, including even things like games, and as the article points out: "You may recall that Pebble failed to deliver on its infamous Kickstarter, in which backers pledged over $20 million, but the company never shipped its promised product." - and Pebble was a well-known company (much better known than Peak Design) - and yet failed horribly... no, it does not raise my confidence in a company with a more technically complex product
resorting to Kickstarter - just look at the track record. Camera clip or camera tripod - sure, why not. Complex product with historically frequent failure points like NAS systems (QNAP anyone?) - no thanks.
It's like you didn't read your own article, as it repeats my points, one after another. NAS systems tend to be on the expensive side. Technically complex or more challenging products
necessarily are more expensive. And are those well suited to Kickstarter? Your CEO of Peak Desing doesn't think so: "For a successful Kickstarter campaign, your product can’t be too expensive. I feel like we’re really pushing the limits with our
carbon fiber Tripod. The only reason we are able to get away with people throwing down $480 is because we have successfully delivered eight other campaigns." Stick to camera clips and tripods and leave NAS systems to serious people and companies, dedicated engineering and not dilettante "how about we dabble in this, eh, maybe it'll work".
And yep, the interview highlights exactly another of my points, which the CEO of Peak Design makes for me: "It also means that launches would get pushed out further, which is a crunch on cash flow." This is a small company that is concerned with CASH FLOW. Exactly my point. As I said, I don't want to be involved with a company that is worried about cash flow while developing a product. Cash flow worried company - clips and tripods, that's fine. A complex technically challenging product - a company that doesn't have cash flow worries in their R&D department, please, LOL! Exactly as I said.
Kickstarter campaign telling you what customers want? Great for a class of product - such as clips and tripods. For more innovative complex and groundbreaking stuff, crowdsourcing ideas is the wrong approach - “If I had asked people what they wanted, they would have said faster horses.” (instead of "cars"). Steve Jobs believed in coming up with the product and putting it out into the market, not throwing out a proposal and looking for what people would say. That's the difference between a project suited for Kickstarter, and one which a complany like Apple comes up with, which is singularly unsuited to a Kickstarter approach.
Simple question - can you imagine Apple putting out a Kickstarter project? Exactly. The question answers itself. For a NAS I want to be involved with a company that has an in-house researched project, with their own marketing department, design, R&D. Not a company that
resorts to Kickstarter. Camera clip? Sure, bring on Kickstarter. Know, what is appropriate to what venue and development path. NAS + Kickstarter = Nonstarter.