Changeware Survey: new iPad Owners Very Satisfied: 82%

Discussion in 'iPad' started by Chupa Chupa, Apr 2, 2012.

  1. Chupa Chupa macrumors G5

    Chupa Chupa

    Joined:
    Jul 16, 2002
    #1
    Very + Somewhat Satisfied: 98%
    Somewhat or Very Unsatisfied: 2%

    Biggest Like: Retina Display (75%)
    Biggest Dislike: Cost (26%)

    Battery Issues: 22% positive, 6% negative

    Heat: No problem 89%, Somewhat, Big problem: 4%

    Partial Survey Details link (entire survey is pay only) here

    This is the first scientifically conducted survey to provide hard evidence that the iPad screen and battery are not major issues and that those with those issues are either receiving truly defective units or are OCD. Again a nominal .5 to 1% defect rate on 3 million units is 30,000. That would be 30,000 people yelling vs.the silent millions.

    The pool is a bit low @ 200, but even with a margin of error at say 10%, it wouldn't make much of a difference to the end conclusion that the vast majority of new iPad owners are very happy with the product.

    (Although as the OCDers believe, the 98% satisfied are just stupid & blind, lacking the OCDers meticulous, superior attention to detail, and willing to accept any slop put before them.)
     
  2. GoCubsGo macrumors Nehalem

    GoCubsGo

    Joined:
    Feb 19, 2005
    #2
    Do people care about Changeware? I'm just wondering because I've never heard the name.
     
  3. eawmp1 macrumors 601

    eawmp1

    Joined:
    Feb 19, 2008
    Location:
    FL
    #3
    Bet this poll would get different results if POSTERS on MacRumors were polled. :rolleyes:
     
  4. EdMan macrumors 6502

    EdMan

    Joined:
    Oct 17, 2011
    Location:
    Michigan
    #4
    They will still throw rocks at this and say its crap! If the media has not blown this thing out of proportion I seriously doubt it's a huge problem outside of MR!!! They jump on anything about Apple and quality. Just look at the iphone 4!
     
  5. OneMike macrumors 603

    OneMike

    Joined:
    Oct 19, 2005
    #5
    Never heard of Changeware, and 200 is nothing.

    I'm happy with my new iPad, just saying.
     
  6. Chupa Chupa thread starter macrumors G5

    Chupa Chupa

    Joined:
    Jul 16, 2002
    #6
    Consumers probably don't care, but businesses do. They are a respected professional consumer research firm. If you've never heard of them you probably are not in the marketing business, just like someone in the marketing business may have never heard of Westlaw.
     
  7. GoCubsGo macrumors Nehalem

    GoCubsGo

    Joined:
    Feb 19, 2005
    #7
    Very good point. And no, I'm not in marketing but I am very familiar with Westlaw.
     
  8. richpjr macrumors 68030

    richpjr

    Joined:
    May 9, 2006
    #8
    Hehe - I suspect the numbers would not be that different. Most of the noise about issues is coming from a small group of very vocal posters that clearly don't reflect the overall user satisfaction.
     
  9. D.T. macrumors 603

    D.T.

    Joined:
    Sep 15, 2011
    Location:
    Vilano Beach, FL
    #9
    100% of the people surveyed at my house are 100% satisfied.

    :D

    BTW, it’s ChangeWave :)
     
  10. richpjr macrumors 68030

    richpjr

    Joined:
    May 9, 2006
    #10
    Lol - nice!
     
  11. Dangerous Theory macrumors 68000

    Joined:
    Jul 28, 2011
    Location:
    UK
    #11
    Evidently you don't respect them much either - you didn't even know their name was changewave.
     
  12. Chupa Chupa thread starter macrumors G5

    Chupa Chupa

    Joined:
    Jul 16, 2002
    #12
    Heh. I admit I goofed the name -- mine was thinking about several things at one time for one big bloop of mashup. Clearly I should have had a 2nd cup of coffee. But make no mistake I do respect them in the morning. :D
     
  13. mcdj macrumors 604

    mcdj

    Joined:
    Jul 10, 2007
    Location:
    NYC
    #13
    Ah but here on MR, if these numbers showed a higher percentage of dissatisfied owners, the sampling of 200 would be dismissed as too small and irrelevant.
     
  14. richpjr macrumors 68030

    richpjr

    Joined:
    May 9, 2006
    #14
    But they don't as demonstrated by the overwhelming number of users still on their first iPad.
     
  15. Surf Monkey macrumors 68020

    Surf Monkey

    Joined:
    Oct 3, 2010
    Location:
    Portland, OR
    #15
    Depending on methodology 200 is a completely reasonable statistical sampling.
     
  16. h1r0ll3r macrumors 68040

    h1r0ll3r

    Joined:
    Dec 28, 2009
    Location:
    Maryland
    #16
    Would be interesting if MR did surveys like these guys did/do. Perhaps thats something Arn should take a look at as I'm sure the opinions of several hundred thousands Apple nuts would be quite valuable to say the least.
     
  17. Surf Monkey macrumors 68020

    Surf Monkey

    Joined:
    Oct 3, 2010
    Location:
    Portland, OR
    #17
    Would they? Seems to me the community here is the very definition of biased sample. We're really not the average target market for iPad.
     

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