Chipotle's All-New Order-Ahead App Launches With Support for Apple Pay

[tmiw]

None of what you say is true. Payment methods don't increase sales, and Apple Pay isn't going to move more fast food. You've literally just thrown a lot of words together in the proper order but neglected to pay attention to what message they were conveying. Are you that unaware of just how little all the Pays combined are used in the US?

Mobile payment is heavily gimped in the US compared to elsewhere.

1. Most places don't have NFC enabled. Many simply don't have the terminals/software, but a lot purposely disable it for various reasons. (I suspect many merchants absolutely hate Visa/MC and aren't motivated to do more than the bare minimum. In fact, the more hassle it is to use a card, the more likely people just use cash instead.)

2. At the majority of places with it enabled, you still have to sign--completely negating the entire convenience aspect. This is even the case at places that use the latest EMV contactless standards, which theoretically permit CDCVM to be used.

3. At a significant number of places, the employees are poorly trained and likely won't turn on the terminal unless they see a physical card in your hand. Having to explain to them how to use their own terminals, again, negates the convenience aspect.

4. At a significant number of places, the terminal is difficult to impossible for customers to access. I'm not going to give a server my phone or follow the server to the back of the restaurant just to use Apple Pay, for example. Unless it's already a restaurant where paying at the front is expected--like Denny's--using Apple Pay is again less convenient.

5. More than a few places don't have the expected logos displayed on the terminals. How the hell are people supposed to know that it's supported?

Considering all of the above, I'm not surprised that a lot of people simply don't bother. Sometimes I wonder why I still bother, honestly. It sucks having been to countries that get it right and seeing how much the US absolutely fails in that regard. (I used Apple Pay for almost 100% of my transactions when I was in the UK recently, for instance, and no one gave me any hassle. I cannot say the same about any of the last sentence for my US transactions.)

The worst part is I'm not sure it'll get much better in the short to medium term. It may get better long-term, but by then automation may have taken hold, possibly making NFC mostly irrelevant. Maybe that's okay as long as it means we don't have to wait in lines? (Having to download a separate app for every store would be kinda inconvenient, though.)

 

[GoldenJoe]

I used to love Chipotle, but they got very, very cheap. Tiny little pinch of meat, unless you pay an extra $3 to get two pinches. They need to re-think their strategy if they want to win customers back.

 

[joonyaboy]

I don't think I've ever, ever not bought anything because a retailer (brick-and-mortor or internet) didn't have Apple Pay.

At the same time, I've never chosen one retailer (who accepts Apple Pay) over another retailer who doesn't accept it, merely because of that.

While Apple Pay may be convenient (to be honest, getting a credit card out of my wallet isn't exactly hard), I don't see it as a way to increase sales. Just as another way to pay for something you were going to buy already.

Actually I do this with fuel. I only use WaWa cause they have Apple Pay even though I prefer Shell Gas. My wife got her card skimmed at Shell and no we prefer to use the safer Apple Pay and also Card-free Access abt Wells Fargo

 

[Karma*Police]

None of what you say is true. Payment methods don't increase sales, and Apple Pay isn't going to move more fast food. You've literally just thrown a lot of words together in the proper order but neglected to pay attention to what message they were conveying. Are you that unaware of just how little all the Pays combined are used in the US?

I said "it can only increase sales" which is a true statement, and not at all the same as "it will increase sales". I'm living proof as I switched my supermarket and pharmacy based on Apple Pay support.

Are you that bad at reading comprehension or did you just literally throw a lot of words together in the proper order but neglect to pay attention to what message I was conveying in a rush to sound smart in public?

 

[69Mustang]

I said "it can only increase sales" which is a true statement, and not at all the same as "it will increase sales". I'm living proof as I switched my supermarket and pharmacy based on Apple Pay support.

Are you that bad at reading comprehension or did you just literally throw a lot of words together in the proper order but neglect to pay attention to what message I was conveying in a rush to sound smart in public?

I am that bad at comprehension. So I would like your help. Take for instance your statement above. What exactly are you living proof of? If you used to spend A dollars at supermarket B and pharmacy C, are you saying that because of Apple Pay you now spend A+ dollars at supermarket D and pharmacy E? Or did you just switch your spending from one place to another? Because if you just switched your spending, that's not proof of sales increasing. That's anecdotal proof of you switching because of Apple Pay. Not the same thing.

And just so you know, "it can only increase sales" is not a true statement and apparently, doesn't mean what you think it does. "It can only increase sales" means there's only one outcome; increased sales. There's no variability there. "It could increase sales" implies possibility of it increasing, decreasing, or staying the same. Regardless of syntax, nothing in neither your first nor second quote correlates. My comprehension may be bad, but it's at least good enough to see that.

 

[Karma*Police]

I am that bad at comprehension. So I would like your help. Take for instance your statement above. What exactly are you living proof of? If you used to spend A dollars at supermarket B and pharmacy C, are you saying that because of Apple Pay you now spend A+ dollars at supermarket D and pharmacy E? Or did you just switch your spending from one place to another? Because if you just switched your spending, that's not proof of sales increasing. That's anecdotal proof of you switching because of Apple Pay. Not the same thing.

And just so you know, "it can only increase sales" is not a true statement and apparently, doesn't mean what you think it does. "It can only increase sales" means there's only one outcome; increased sales. There's no variability there. "It could increase sales" implies possibility of it increasing, decreasing, or staying the same. Regardless of syntax, nothing in neither your first nor second quote correlates. My comprehension may be bad, but it's at least good enough to see that.

Here's some help: get a life and stop arguing for the sake of arguing. You're wrong. Go ask your English teacher.