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With the release of Chrome 90, Google is rolling out a new browser feature that lets you create a shareable link to a section of text you've highlighted on a webpage. Here's how to use it.

chrome-link-to-highlight.jpg

Sometimes when you share a webpage link with someone, you just want to bring their attention to a specific passage or sentence to make your point, rather than have them read through the entire article.

Last year, Google created an extension called Link to Text Fragment that does just this. Recognizing its utility, the tech giant has integrated the function into its browser to coincide with the release of Chrome 90.

To use the feature, visit a web page and simply highlight the text you want to create a link to, then right-click and choose Copy Link to Highlight from the dropdown menu.

chrome-link-to-highlight-text1.jpg
The "Copy Link to Highlight" option

This will generate a URL that includes a hash (#) symbol. All you need to do is share the link with someone, and when they click it they'll be sent directly to that part of the webpage with the specific passage highlighted, as shown below.

chrome-link-to-highlight-text2.jpg
The shared link in action

Unfortunately, the highlight links that Chrome generates only work in Edge and Chrome, therefore users running other browsers won't see the highlighted text. However, they'll still be sent to the webpage in question, so the link isn't completely useless to Safari or Firefox users.

Google says the copy link to highlight feature is currently rolling out to desktop and Android devices, and is coming soon to iOS. If you're using the desktop browser and you've updated to Chrome 90 but you're not seeing the option yet, you can enable it manually by navigating to Chrome://flags and enabling the copy-link-to-text flag (use the search field to find it).

Article Link: Chrome 90: How to Link Directly to Specific Text on a Webpage
 

Gabebear

macrumors member
Nov 14, 2018
39
81
This feature seems poorly conceived. Text constantly changes and these links won’t be good for long. The web already lets you link to text on pages in anchored tags(e.g. the heading above what is highlighted in the example).
If this was a way to more easily find anchors on pages for linking it would be nice… as is, it’s another kludge that is half-broken on launch.
 
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chucker23n1

macrumors 603
Dec 7, 2014
5,646
7,118
Link to a specific piece of text, analyse that text, add it to your personality profile, serve you more tempting adverts. I mean just why would you want that?
Are you asking why someone would want to highlight and point to a particular portion of a document?
 
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MtLoin2020

macrumors 68040
May 30, 2018
3,069
3,496
sunny florida
which means more tracking while browsing websites, well:

"Apple WebKit security and privacy engineer John Wilander expressed concern that Google's FLoC algorithm, being tested in Google's Chrome browser, can be used to construct identifiers for tracking people as they visit different websites." Thomas Claburn Sat 17 Apr 2021

google should FLoC off!
 
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dukeblue219

macrumors regular
Dec 18, 2012
193
289
This feature seems poorly conceived. Text constantly changes and these links won’t be good for long. The web already lets you link to text on pages in anchored tags(e.g. the heading above what is highlighted in the example).
If this was a way to more easily find anchors on pages for linking it would be nice… as is, it’s another kludge that is half-broken on launch.
It's not intended for permanent links. It's intended for sending your friends or co-workers a link to a specific passage in a long document, rather than trying to describe that it's in their 8th paragraph from the top. That's useful How is it half-broken already?
 
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amartinez1660

macrumors 6502a
Sep 22, 2014
948
832
This feature seems poorly conceived. Text constantly changes and these links won’t be good for long. The web already lets you link to text on pages in anchored tags(e.g. the heading above what is highlighted in the example).
If this was a way to more easily find anchors on pages for linking it would be nice… as is, it’s another kludge that is half-broken on launch.
ahh, that’s true, I never know exactly how to link to it though, just some markdown style pages will add the “#heading title” name to the url when clicking on it, and only for the first couple of header title levels (1 and 2 I think)... would be nice if there was a right click option to browsers in general.

which means more tracking while browsing websites, well:

"Apple WebKit security and privacy engineer John Wilander expressed concern that Google's FLoC algorithm, being tested in Google's Chrome browser, can be used to construct identifiers for tracking people as they visit different websites." Thomas Claburn Sat 17 Apr 2021

google should FLoC off!
Wow, is there even going to be a contest here? I don’t think Apple will be able to fend everybody off, totally feels like Apple vs the world in this privacy/security initiative.
 
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joshwenke

macrumors regular
Mar 26, 2011
225
876
Use Brave! It's Chromium, without ANY Google crap. Has a nice Brave sync feature for passwords, history, tabs, etc. Supports all of these features. Nice mobile app that syncs as well.
 
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dukeblue219

macrumors regular
Dec 18, 2012
193
289
Use Brave! It's Chromium, without ANY Google crap. Has a nice Brave sync feature for passwords, history, tabs, etc. Supports all of these features. Nice mobile app that syncs as well.
Or just use Edge, honestly. As someone who runs a content-driven online business, Brave's tinkering with ad-replacement technology really irks me. If you want to block the ads, fine I can't stop you. But replacing with your OWN ads is different.
 
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ksgant

macrumors 6502a
Jan 12, 2006
697
287
Chicago
Stay away from Chrome from now on, btw. I don't think the Chromium variants will be having any of this, just regular Google Chrome:

 
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V13

macrumors newbie
Apr 19, 2021
1
0
which means more tracking while browsing websites, well:

"Apple WebKit security and privacy engineer John Wilander expressed concern that Google's FLoC algorithm, being tested in Google's Chrome browser, can be used to construct identifiers for tracking people as they visit different websites." Thomas Claburn Sat 17 Apr 2021

google should FLoC off!
How?

There are a number of techniques to track people including playing a sound (https://techcrunch.com/2016/05/19/audio-fingerprinting-being-used-to-track-web-users-study-finds/ - AFAIK it's actively being used) and these are getting traction because of all the reactions to cookies.

FLoC is a fully anonymous interest-tracking method that eliminates the need for all these tracking methods. Knowing that you're interested in cars doesn't allow you to be tracked.

To clarify: contrary to popular belief, tracking isn't illegal. Unless Apple and Microsoft work with Google to offer a way to address the tracking needs for analytics and ad serving, tracking methods will keep evolving. Google isn't the only player and in fact is the most regulated one.

There aren't any browser techniques that can fully prevent users from being tracked so unless we eliminate the need for that, things will only get worse. If you don't believe me, see for yourself: https://coveryourtracks.eff.org/
 
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