- Apr 12, 2001
Earlier this week, The Cincinnati Enquirer took a look at the history and future of Cincinnati Bell, the 140-year-old telecommunications company serving the Cincinnati, Ohio area. Included in that report was a mention that the company's wireless division will begin offering the iPhone for the first time later this month.
The Cincinnati Enquirer has now confirmed that the carrier will launch the iPhone 5 on August 16, and a source at Cincinnati Bell has informed MacRumors that staff members are now receiving training materials in advance to prepare them to begin selling the device.Cincinnati Bell plans to start carrying Apple's iPhone 5 this month, which will be the first time the company has offered the popular phone. Why the company's opted against carrying the iPhone until now vividly illustrates its wireless dilemma: Apple can force carriers to buy a certain number of iPhones, and those carriers must eat the cost of any unsold iPhones. Carriers also typically subsidize the cost of the $600 iPhones, which they sell for about $200.
The landlocked local market's size is a challenge for Cincinnati Bell, which must pay other carriers when local customers roam outside its service area, and limits its options. Cincinnati Bell, which does offer a 4G network, continues to evaluate whether upgrading to LTE network speeds that optimize the newest smartphones' performance is worth the investment.
Article Link: Cincinnati Bell to Begin Offering iPhone 5 on August 16