Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I like the Apple Card in theory, but there are already no-fee 2% cash-back credit cards out there. I have two of them, and use one of them for virtually all purchases. In a family of six, that 2% really adds up over the course of a year. I can't see using the Apple Card unless Apple increases the cash-back rate for the physical card.

Convenience. Apple already makes ApplePay super easy with cards like this. I have one. But if you read the reporting on this, these high rewards cards have thin margins because so many people pay them off every month. So not only do they sacrifice point of sale margin, they aren’t getting any margin on interest. Cards with possibly lower maintenance costs, like fewer physical tie-ins like mailing and opt-in only cards, could do so profitably.

The big question is if they will be differentiators to my current situation. I personally dislike using anything less confinement than ApplePay now.
 
I remember hearing reports from multiple people saying they were declined with scores in the mid to upper 700s. Haven't followed up since. Feel free to provide evidence instead of criticizing my comment.
This is not evidence and you're being criticized because no one outside of Apple has applied for the Apple card. The only thing you can currently do is signup to be emailed Apple Card updates. The product's website still says it's coming this summer.
 
  • Like
Reactions: NetMage
It's more like Tim Apple running out of ideas for his "pipeline" and going after ultra-legacy credit territory that isn't even scalable outside of the US (unlike Apple Pay).

Maybe the local US market rejoiced with one more piece of plastic complemented by cute UI, but this announcement has sure left the rest of the world cold.

The Apple Card is made of titanium, not plastic.

And it's not called Apple "Credit" Card for a reason. I believe it's not just a credit card with a fancy design, but a card that can help consumers take back control, doing it better than all credit card companies combined.

You need to have a grander vision to see the truth.
 
  • Like
Reactions: NetMage
I would normally agree however they are betting Apple Credit Card won’t last long and the plug will be pulled in a few years.

I probably feel so...Citi is in the consumer Cards, Banking far too long with constantly upgrading it's systems, services, across markets and regions. Consumer Banking industry is highly competitive and margins are very low and risks are way too high...it requires complete focus and not like aa Tec Company trying to mitigate it's revenue fall in products, trying to offset it through services, type engagement...
 
I already have two credit cards and don't really desire a third, but I'd be lying if I said I wasn't considering this. It looks cool, has good terms and if I end up not using it, no harm at all.

I do wish they paid at least 1.5% cash back on physical card (non-Apple Pay) transactions, though. Chase gives me 1.5% cash back on everything, and Apple Pay acceptance is very hit or miss around here. Particularly restaurants tend to not take Apple Pay.
Yeah using Apple Pay at restaurants can be difficult, but if you're ordering takeout I use Seamless and Doordash all the time, which accept Apple Pay.
 
The card isn't out yet, how were people declined?
You see, that would have been a better response. I don't know anything about it other than what people were saying online. It was anecdotal. Just because it's not out doesn't mean those people weren't saying stuff. Who knows, maybe it was haters. I clearly remember there being backlash about that. Clearly those people were wrong. Fake news everywhere these days.
 
Of course they passed, already getting their butts handed to them on Costco Citi card. They can’t afford another hit on a low or zero profit card product.
 
The Apple Card is made of titanium, not plastic.

And it's not called Apple "Credit" Card for a reason. I believe it's not just a credit card with a fancy design, but a card that can help consumers take back control, doing it better than all credit card companies combined.

You need to have a grander vision to see the truth.

LOL sure buddy. Sorry to break it to you but it IS just a credit card with a fancier material for Goldman Sachs to beef up their consumer division (where all your data that Apple keeps "safe" will end up in). And that's the truth.
 
It's logical that Apple will be the one profiting from this from the consumer and company side.

Not odd for companies to back out. One of the reasons Apple Pay takes so long to develop in the Netherlands is there is almost no benefit for consumers (and banks) since almost all payments are already electronic without the heavy premium Apple tries to rob from us.
 
  • Like
Reactions: Galve2000
I really really wish they would outlaw 'cash back' and any sort of 'rewards' credit cards. What the consumer doesn't see, is that ultimately, it's the retail merchants who ultimately pay for it. It sounds great when 'big bank chase hands you cash' but, it's not so great when already struggling mom and pop retailers have to eat another 3% off their margins.
 
I read the T&C's of the Apple Card.
This is how it measures for my financial use case:
  1. 3% on purchases on Apple, brick-and-mortar or website. [My 100% Con: Apple charges state taxes (6% on my region) so my incentive is to tailor significant Apple product purchase from B&H (no tax, no shipping charge).]
#1 will not be the case in the near future. Out of state sales taxes are coming soon to an internet store near you. B&H will definitely be one of them that will be required to collect out of state (I am guessing you are PA with the 6%, as I am) once state law makers catch up on the Supreme Court ruling. (and technically if you are in PA you are subject to use tax, so even though the overwhelming majority of people do not pay it, you are liable for it. ...

Concerning BH Photo, they are doing the following:

B&H Payboo Card to refund sales tax on all orders

“Shortly after 6 p.m. Pacific, B&H launched the Payboo Credit Card page, with a message reading "you pay the tax, we pay you back." Shoppers in eligible states will receive a reward equivalent to the amount paid in sales tax on every B&H purchase with the Payboo Card. ...
Update: The tax-equivalent reward will be applied instantly at checkout during time of purchase. Therefore, shoppers will not need to wait a set period of time or make another purchase to take advantage of the incentive.“
 
>Citi concerned about making money

>bends over backwards to make no money by taking Costco's Amex portfolio and gives Costco insane deals on rates

It's ok, Citi is by far than worst of the big banks (in terms of IT, premium products or service) and almost all of their points of contact unless in person are outsourced and don't speak English (or pretend not to so they don't have to help you in any substantive way). These guys are basically Synchrony-tier but with a better known brand.
 
I really really wish they would outlaw 'cash back' and any sort of 'rewards' credit cards. What the consumer doesn't see, is that ultimately, it's the retail merchants who ultimately pay for it. It sounds great when 'big bank chase hands you cash' but, it's not so great when already struggling mom and pop retailers have to eat another 3% off their margins.

Data suggests that accepting credit cards leads to higher sales than cash only. I know a lot of people will walk out of a store if it’s cash only.

https://smallbiztrends.com/2013/07/accepting-credit-cards-increase-business.html
[doublepost=1559069861][/doublepost]
The Apple Card is made of titanium, not plastic.

And it's not called Apple "Credit" Card for a reason. I believe it's not just a credit card with a fancy design, but a card that can help consumers take back control, doing it better than all credit card companies combined.

You need to have a grander vision to see the truth.

Drinking the kool-aid much? It’s a card just like any other. Don’t pay your balance on time? They’ll charge you interest just like any other card. Anywhere from 13.24 to 24.24%. The reporting they are mentioning? Most cards offer the same type of reporting by category, just without the color coding.
 
  • Like
Reactions: PC_tech
It is beyond hilarious how many people take offense to this. A bank’s core competency is to make money off of you. The fact that several of you think Citigroup is now going to loose a large customer base because they are passing up on Apple is appalling. Remember when AMEX told Costco to take a hike when they wanted a lower transaction rate and people thought AMEX was doomed? Well hate to break it to you but AMEX is doing just fine.

Stop living in a bubble to where you think that if companies don't side with Apple then they are doomed. Do some research yourself.

FYI - Last time i checked, Walmart was doing just fine by not endorsing nor supporting Apple Pay
 
Lol I love the AMEX drones that have to find something to whine about with Apple Card.
Sorry. AMEX isn't the best thing on the block anymore.

Beg to differ. Only one other card from Chase comes close to my Amex platinum card. Both have similar features as well has strong differences. It comes down to what the user prefers or what they see more valuable to them. I chose the Amex Platinum Card because it has more offers and I fully utilize them. I also don’t mind paying a slightly higher yearly fee for the card because of that. As for the Apple Card, I think it will be a great card all around.
 
Goldman Sachs seeks to disrupt consumer finance by putting the customer first.

Like how Goldman put their Credit Default Swap customers first, when they stopped answering the phone when it came time for them to pay their customers' swaps, and even refusing to recognize the market price of those swaps that moved against them? Goldman only puts their customers first when it's profitable for them to do so. In other words, never.
While I agree with you here---I don't think any major bank in the US is clean when it comes to how they behaved prior and after the Housing Market burst.
[doublepost=1559077623][/doublepost]
Costco does accept Apple Pay (did you miss all of those Costco announcement posts a few months back?). They won’t accept the Apple Card though because it is a MasterCard.
why they hell would someone not take MasterCard if they take VISA? (boggled)
 
Most countries (especially Europe) are very averse to credit cards.
This is just not true at all: I’ve been traveling in Central Europe for 9 days, spanning 6 cities and 4 countries (Austria, Hungary, Slovakia and Czech Republic). All vendors, from restaurants, bars, souvenir shops and train tickets, except one fancy cocktail bar take credit cards, and pretty much by default, Apple Pay. That’s not even counting london, where I hardly ever take our wallet anymore (everything is paid with iPhone).
It actually makes US a look backwater.
 
It is beyond hilarious how many people take offense to this. A bank’s core competency is to make money off of you. The fact that several of you think Citigroup is now going to loose a large customer base because they are passing up on Apple is appalling. Remember when AMEX told Costco to take a hike when they wanted a lower transaction rate and people thought AMEX was doomed? Well hate to break it to you but AMEX is doing just fine.

AMEX customer service has always been top notch in my opinion. I don't have AAA because I can change my own tire and what not. So when I needed a tow while out in Vegas with my dad and the fuel pump in his truck decided to start acting up, it was nice to be able to call AMEX and have them arrange for a tow truck to get us to a dealership (all free; three tows a year come with card).
 
So, you're willing to get a hard pull on your credit and get points deducted just for ***** and giggles?
A hard pull doesn’t necessarily lower your credit score. If it does, it’s typically only a few points and temporary in any case.

If you’re carrying a balance, the decrease in utilization from adding a credit card could easily improve your score.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.