The naysayers here who don't see the difference between this and VNC or RDC obviously don't work where Citrix access is already in place. At my hospital there are some proprietary applications available via Citrix server that are not only Windows-only, but specific to my institution and require appropriate security (ie the electronic medical record). And there is no chance that an iPhone-native version of these programs will be created.
Yes, I can currently log onto my office computer via iPhone RDC and run these programs via my office desktop, but that requires my desktop to be on and available, the iPhone to hook up via VPN, and alot of overhead remote controlling, scrolling, and rendering an entire Windows machine in action over the network. Citrix access allows you to run just a single isolated app, has much less graphical overhead, is secure on login without using VPN, and I expect the iPhone version will have specific settings to optimize for screen size, bit depth etc just like like the desktop version. The video is admittedly kind of "gee-whiz-look-what-we-can-do," probably logged in to a Citrix-based RDC session, which is why in this case it looks just like another RDC client. In reality using Citrix on the desktop is nearly like using Parallels in confluence mode...Windows apps (via Citrix server) in their own windows interleaved with Mac apps. Now the iPhone will be able to create this same illusion.
Those who don't already access their corporate network apps via Citrix will have no use for this (and no way to use it). Those like myself who use Citrix access regularly, understand the value, and can't wait for this to become available!