Right around the time when we will be talking about the demise of Rolex, Levi’s and Coca Cola. Just because some companies eventually fail doesn’t mean that all of them do. Some companies actually do live to be a hundred. I believe Apple is better suited to do that than any other tech company. But they are not alone, certain others have built up a broad enough portfolio and solid business models that they won’t just be tipped over. Microsoft comes to mind. RIM and Nokia were one-trick ponies. Although at one point it was popular to say that about Apple, they have proven that they are not. The key is in the video linked to above: Put the customer first*, not competitors, not even the product itself.
*”Customer first” does NOT mean always do what the customer wants! It’s about focusing on how to monetize best on the things the customers actually focus on. Apple is better at this than anyone, and if you look at the stock value and still claim otherwise, you are a moron. To bet on Apple failing some time in the future is to make a blind bet that Apple will put a moron in charge. Which is a lot less likely.