I noticed the fan in my 2017 iMac was running fast (3000 rpm). I realized there was probably a mess of dust inside. So I shut it down and ran my vacuum along the bottom of the screen where the air intake is. I definitely heard some, I'll call it "flupping", meaning the dust bunnies were on the move. The fan is running at 1200 rpm now. I cursed Jony Ive in the past for not making the screen easily removable, like with screws, but at least this is a partial solution. At some point I'm going to have to slice the tape and give it a good cleaning but so far, so good.