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Clear Geographic Split Shows iPhone 6 Plus Especially Popular With Asian Customers

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Apr 12, 2001
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Apple's iPhone 6 continues to outsell the iPhone 6 Plus around the world, but the larger-sized phone is proving to be a significant hit in some markets, reports AppLovin in its latest November 2014 report.

According to AppLovin's analytics data, the iPhone 6 outsold the 6 Plus in an 80/20 ratio overall in the first 45 days of availability. While Europe, North America and Australia roughly follow this global sales distribution or lean slightly more heavily toward the iPhone 6, the trend changes in Asia, where the iPhone 6 Plus typically accounts for 35 percent or more of iPhone sales.

applovin_iphone_6_split.jpg
South Korea, home to rivals Samsung and LG, is the only Asian country studied with an iPhone 6 Plus adoption rate below 35 percent. The country has a lower 71/29 split, perhaps related to competition from Samsung's Galaxy Series and LG's G3 phone in the large-screen market or simply due to customer preference for other reasons.

The split between iPhone 6 and 6 Plus may still be artificially constrained due to continuing shortages of the larger iPhone 6 Plus, but AppLovin's data offers an interesting glimpse of screen size preferences around the world. The ratio also varies significantly by data source, with a recent survey putting the U.S. ratio at 3:1 in favor of the iPhone 6 over the first four weeks of availability while AppLovin's data points to a 4:1 split.

As discussed by Apple's iPhone marketing chief Greg Joswiak at the Code Conference last month, the true ratio of demand won't be known until supply shortages are alleviated, but he did acknowledge that the ratio varies from country to country with Asian customers typically proving more likely to prefer larger screens, an observation supported by AppLovin's data.

Article Link: Clear Geographic Split Shows iPhone 6 Plus Especially Popular With Asian Customers
 
Article Link
https://www.macrumors.com/2014/11/20/iphone-6-plus-asia/
Some people accepted a 6 because the 6+ wasn't available. I want to see what the numbers are in Jan-Mar quarter.
 
MacRumors said:
The ratio also varies significantly by data source, with a recent survey putting the U.S. ratio at 3:1 in favor of the iPhone 6 over the first four weeks of availability while AppLovin's data points to a 5:1 split.
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Please go back and learn 5th grade math. Having an 80:20 split simplifies down to 4:1, not 5:1.

Also - I ordered both a 6 and 6+ for my household on September 28th via AT&T. Both arrived on November 12th. So supply constraints may not be tipping the scale one way or the other - my anecdotal evidence seems to suggest that both phones facing equally tight supply constraints.
 
I've noticed that my Asian friends gravitated towards to the larger screens offered by Android when the iPhone had a smaller screen.
 
Lol Australians and Canadians think everything is BS and were the least likely to fall for the hype of the 6 Plus.
 
Mods are (correctly) on the ball in this thread, post something stupid at your own risk....
 
AdonisSMU said:
Some people accepted a 6 because the 6+ wasn't available. I want to see what the numbers are in Jan-Mar quarter.
Click to expand...

Most reasonable people who aren't obsessed with technology (95%+ of the population) aren't going to buy the iPhone 6 just because the Plus wasn't available. They're going to buy the device that they want and wait for it. Most people aren't that impatient when it comes to technology. Heck, I'm pretty obsessed with technology and even I waited until my local store had the iPad Air 2 128GB in Space Gray. On retail launch day they only had silver and gold, so I just waited, even though it was just about a bezel color. I bet the difference in the next quarter will be within a few percent.
 
Honestly, aren't handbags more popular with men in a lot of those Asian countries? The pocket placement of the 6+ was literally the only reason I went with the 6 (well, I suppose $100 helped). My wife got the 6+ because she never uses her pocket for the phone, it goes straight into her purse. That takes the mobility issue out of the equation.

I'm not saying that there are THAT many dudes with bags in those countries, but it makes a larger phone not as big of a conundrum.

This, of course, is on top of the fact that the Asian countries are simply far more willing to adopt new technologies, whereas I'm concerned about the size of my pockets....
 
Despite liking my 6+ quite a bit, I still think it will not grow out of the 20% niche. On the contrary. I think once the pent-up demand is gone, I think the share will go down.
 
Last edited by a moderator:
that fits!

I am German and i have the iPhone 6. My wife is from Taiwan and she has the iPhone 6 Plus ;)
 
It is also 80/20 in the US because they cannot keep up with the demand of the 6+ and people are jumping ship for the 6. It is a very bad study because none of the numbers have been able to be met for the 6+.
 
Yeah, what would be the difference had the iPhone 6 Plus been readily available to all the masses? I think it would be real close to a 50/50 split.
 
Imory said:
The 6 will most likely still have a significant lead. I'd guess somewhere between 65/35.
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He's saying that the number of Asians preferring the plus over Westerners preference will level out to be more even - not that the plus will catch up to 6 users overall.
 
macduke said:
Most reasonable people who aren't obsessed with technology (95%+ of the population) aren't going to buy the iPhone 6 just because the Plus wasn't available. They're going to buy the device that they want and wait for it. Most people aren't that impatient when it comes to technology. Heck, I'm pretty obsessed with technology and even I waited until my local store had the iPad Air 2 128GB in Space Gray. On retail launch day they only had silver and gold, so I just waited, even though it was just about a bezel color. I bet the difference in the next quarter will be within a few percent.
Click to expand...

Agreed.

I'm genuinely surprised by people here who think those who aren't that into tech, which would probably account to at least 80% of the sales, would go through the hassle of buying a phone that's in stock, but isn't the one they originally wanted, to later on switch to another one? Yeah, don't see that happening. I believe they have better self-control and persistence than that.
 
It seems like phablets is what 7" tablets were a couple of years ago. Back then everyone in the press was telling us that they were the next thing and although they don't feel right, we should get used to it. Two years later Apple is practically abandoning the iPad mini and Google the Nexus 7.

I see the same thing happening with phablets in two years time. People will see, that one handed comfort and small weight beat the larger screen, for a device that is meant to be ultra-portable and used multiple times a day.

The original 10" iPad always felt right, that's why it prevailed. The 6 plus simply doesn't feel right. It won't go away anytime soon, but it won't become anything more than a niche device as well.
 
Rafterman said:
He's saying that the number of Asians preferring the plus over Westerners preference will level out to be more even - not that the plus will catch up to 6 users overall.
Click to expand...

He was implying that the reason the 6 was having a significant lead was because people were settling with the 6 instead of a 6 Plus that's out of stock for a longer period of time. Therefore, I interpreted him saying the 6 Plus would get a higher share later on when stock would be even.
 
Bobby Corwen said:
Lol Australians and Canadians think everything is BS and were the least likely to fall for the hype of the 6 Plus.
Click to expand...


"fall for the hype"? What part of so many people wanted a bigger screen don't you understand? You act like Apple hoodwinked everyone with a bigger screen. I love my 6 Plus and I would bet that most everyone who has one likes it much better than a regular 6.
 
brianvictor7 said:
Any sociologists out there who want to explain why the Asian demographic prefers the larger device?
Click to expand...

Not a sociologist by any means, but things I've heard that resonate:

• Better wireless than wired infrastructure

• Less PC use at home/only device

If you couple these things together, if you're doing 100% of your browsing/email/internet/gaming on a mobile device, wouldn't you want a larger device?
 
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