Clever Apple Juice ad - but will Apple sue?

Discussion in 'Apple, Inc and Tech Industry' started by samcraig, Mar 2, 2016.

  1. samcraig macrumors P6

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    Jun 22, 2009
    #1
    I don't think Apple would sue - but then again, they have gone after other non-tech companies playing off their marketing/image/etc...

    [​IMG]
     
  2. Gav2k macrumors G3

    Gav2k

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    Jul 24, 2009
  3. samcraig thread starter macrumors P6

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    Jun 22, 2009
  4. Gav2k macrumors G3

    Gav2k

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    Jul 24, 2009
    #4
  5. Cwolk macrumors regular

    Cwolk

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    Location:
    NJ, USA
    #5
    I dont really think there is much to sue for there....
     
  6. thewitt macrumors 68020

    thewitt

    Joined:
    Sep 13, 2011
    #6
    They are bound by law to defend their IP so it just depends on if anything there is interpreted as infringing. If you don't aggressively protect your IP, you can lose it.
     
  7. chabig macrumors 68040

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    Sep 6, 2002
    #7
    What IP is in the ad? I didn't recognize anything other than the lower case i.
     
  8. \-V-/ Suspended

    \-V-/

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    May 3, 2012
    #8
    The entire ad is an Apple ripoff. What ad are you looking at?
     
  9. chabig macrumors 68040

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    Sep 6, 2002
    #9
    I just don't see it then. Nothing there makes me thing of an Apple ad.
     
  10. \-V-/ Suspended

    \-V-/

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    #10
    :confused:
     
  11. samcraig thread starter macrumors P6

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    Jun 22, 2009
    #11
    The rounded square around the ML. The font. The Siriously (you don't spell it that way). And so on...
     
  12. keysofanxiety macrumors 604

    keysofanxiety

    Joined:
    Nov 23, 2011
    #12
    It's a joke. That's the point.

    It's satire. Humour. Tongue-in-cheek. A jest. Witticism. A gentle quip. A pleasant chortle. Banter. Unoffensive pleasantry. A funny punny. Not maliciously infringing on intellectual property.
     
  13. samcraig thread starter macrumors P6

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    Jun 22, 2009
    #13
    I never said otherwise. I find the ad funny/amusing/clever. But a previous poster asked WHY Apple might object - or more specifically - what was inspired by Apple's advertising...
     
  14. keysofanxiety macrumors 604

    keysofanxiety

    Joined:
    Nov 23, 2011
    #14
    Sorry Sam, shouldn't have been short-tempered with you. Just some really frustrating posts here, and as you were the most recent post, it looks like you got the brunt of it :p The ones who think Apple will sue over this, and the ones who stubbornly refuse to see any likeness with an Apple ad. Gaargh, it drives me up the wall.

    The truth is in the middle, of course -- it's just a bit of bleedin' satire on an Apple-type ad guys, take it for what it is. I'm surprised people have to explain this out loud. Crimminey :D
     
  15. maflynn Moderator

    maflynn

    Staff Member

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    Location:
    Boston
    #15
    I think its funny and I believe apple astutely understands they'd be laughed right out of the courthouse. They have bigger fish to fry when it comes to dealing with current court cases. I don't think they really will do anything
     
  16. I7guy macrumors G5

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    What Exit?/Saguaro Country
    #16
    Ad is funny. Sueable? Yep. Winnable? Who knows.
     
  17. Tech198 macrumors G4

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    Mar 21, 2011
    Location:
    Australia, Perth
    #17
    Everyone likes Apple juice.. Why would Apple sue.
     
  18. pdjudd macrumors 601

    Joined:
    Jun 19, 2007
    Location:
    Plymouth, MN
    #18
    Yea, it’s a direct take on their advertising which I am willing to guess that Apple doesn’t like. That being said, they aren’t going to do anything about it for several reasons.

    1) Companies have done this before and Apple hasn’t taken people to court.
    2) The company has an excellent defense that Apple can’t counter - parody. Apple knows this.
    3) Apple isn’t about to give free advertising to anybody unless there is something in it for them. There is nothing here other than bad publicity.
    4) Apple’s ad’s aren’t trademarked. They are copywriten. That only covers the direct ad, not derivatives involving another company. People are free to use elements that work in their own ads.
     

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