I thought I'd post here lest I get lynched... I plan on buying another TV to have downstairs permanently (I would take the one I have now between the basement and upstairs). I was going to get a refurb, but looks like Apple has a new box for it on their website (showing the newer software load? - Take 2?). I'm a collector and like to keep things complete in box (CIB). I think having it CIB is worth the extra $30.