This is true, and the reality is, consumers can afford the XS with the help of carriers with monthly payments. What consumers don’t understand, is they don’t know the differences of what they are receiving with the XS over the XR, they simply see the new form factor, Face ID, but they don’t care about things like OLED displays, 3D Touch, a better water resistance, etc. Those are things that don’t add up enough for consumers to want to spend the extra $250 for the XS.