commercials for other tablets use simulated screens

Discussion in 'iPad' started by bocomo, Sep 8, 2011.

  1. bocomo macrumors 6502

    Jun 29, 2007
    New York
  2. Harvey Specter macrumors regular

    Harvey Specter

    Aug 29, 2011
    Portland, Oregon
    Maybe. At least we know apple is being real with us, I like their commercials because they show what it can really do.
  3. Blakjack macrumors 68000


    Jun 23, 2009
    It's the only way they can be sure their screens look as responsive as the iPad. They are insecure.
  4. grapes911 Moderator emeritus


    Jul 28, 2003
    Citizens Bank Park
    Are we sure Apple doesn't simulate their screens either? It's a very common practice. Advertisers simulate screens because if the camera's FPS don't exactly match the screen's FPS and are not synced up, the image on the screen would flicker when played back. It has nothing to do with the manufacture's confidence in the device. It's just easier to simulate the screen than to film it.
  5. steviem macrumors 68020


    May 26, 2006
    New York, Baby!
    Verizon's iPad app used a simulated screen too.
  6. bocomo thread starter macrumors 6502

    Jun 29, 2007
    New York
    i watched for that the next time i saw an ipad commercial

    all i saw was

    apps from itunes and segments sped up

    or something like that, i can't remember exactly
  7. bumzo1 macrumors 6502a

    Jan 31, 2009
    Dallas, TX
    This guy hit it right on the money, if you look at the stock footage they actually have a green or blue image displayed on the screen so that they can key it out easily.
  8. Agent-P macrumors 68030


    Dec 5, 2009
    The Tri-State Area
    Where would one even find the stock footage?
  9. fhall1 macrumors 68040


    Dec 18, 2007
    (Central) NY State of mind
    Verizon's "ad"....and yes when the people were shown reading on the beach the screen was way too bright to not have been simulated.
  10. fizzwinkus macrumors 6502a

    Jan 27, 2008
    We had that problem with crt screens. I'm pretty sure apple isn't using a CRT in the iPad. I would guess the problem today is with exposure, but that can probably be handled with a good DP.
  11. 4DThinker macrumors 68020

    Mar 15, 2008
    As I've tried to make decent photos of the tablets I review, it has become clear that reflected glare is the most frustrating thing to eliminate. You never see reflections on screens in ads, which to me indicates the screen images are all added after filming.
  12. urkel macrumors 68030

    Nov 3, 2008
    Apple simulates the screens too because filming glass and electronic screens without getting glare or gradients is next to impossible. The only difference is that the post production is less obvious in Apple commercials.

    Actually, "insecurity" would be being so obsessed with defending their personal brand of choice that one would go around slamming the competition in order to make themselves feel better.
  13. spiderman0616 macrumors 68040


    Aug 1, 2010
    I think the problem with "other" tablets is that the wireless carriers are the only ones who seem to want to market them. And the wireless carriers (especially Verizon. example: the new Bionic ad. Yes, I know it's a phone, but it's the first thing that comes to mind.) like to use flashy action sequences and crazy animations to get you to buy the product rather than show you what it does.

    Apple just says in their ads, "Here is our product. Here is what you are able to do using our product. Isn't that cool?" Apple logo. Fade out. Just like the company itself, the ads are simple, well designed, and play to the emotional attachment people seem to have with their Apple products. I will admit, sometimes when I'm browsing Apple's site, I watch those iPad ads. In the same way that the Pure Michigan commercials make me want to go to Michigan, the iPad commercials make me want to go get my iPad 2 and just hug it for a few minutes.
  14. urkel macrumors 68030

    Nov 3, 2008
    What they can "really do"?

    I love Apple products and all but lets not pretend they're any more honest than everyone else. Apple puts the industries worst cameras in their iPad/iPod Touch/Macbook Air (i own all 3) yet when they do their emotionally manipulative commercials the picture is crystal clear with none of the grain, the eyeballs looking off center at where the camera actually is and the inconsistent lighting issues that you get when you "really do" what the commercial says.
  15. iPad 3 macrumors member

    Aug 21, 2011
    You've embarresed yourself here, Apple DO simulate the screens in their ads.
  16. notjustjay macrumors 603


    Sep 19, 2003
    Canada, eh?
    Yep. Everyone does, for the reasons already explained above.
  17. jsh1120 macrumors 65816

    Jun 1, 2011
    You mean FaceTime won't introduce me to such attractive people? I'm disappointed.
  18. bocomo thread starter macrumors 6502

    Jun 29, 2007
    New York
    How have i "embarresed" myself?

    It was just something i noticed
  19. irnchriz macrumors 65816


    May 2, 2005
    There is a note on the screen that says 'sequences shortened'

    as in, they cut out all of the other bits of navigation to get to the clip of the app that they are showing you.
  20. bocomo thread starter macrumors 6502

    Jun 29, 2007
    New York
    i know, but that's not the same as simulating it
  21. iPad 3 macrumors member

    Aug 21, 2011
    Well you noticed wrong.
  22. vitzr macrumors 68030


    Jul 28, 2011
  23. Piggie macrumors G3


    Feb 23, 2010
    Can anyone explain this?

    Apple in their promotional photo's of the iPad2 with facetime.
    The iPad has it's camera right over to one side of the device, so it's looking at you, the user from the side.
    How come the images on the screen look as if the camera is pretty much dead on, and you can see both people's left and right ears, when one ear would be hidden from the camera over to one side?

  24. OllyW Moderator


    Staff Member

    Oct 11, 2005
    The Black Country, England
    Apple got in trouble in the UK because their iPhone ads were exaggerating the speed of iPhone 3G.

    We've had the 'sequences shortened' note on all their ads since that ruling.
  25. bocomo thread starter macrumors 6502

    Jun 29, 2007
    New York
    how, exactly?

    care to actually add anything to the conversation?

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