You know it’s because Apple struggles to use a capital ‘i’, right?
iPhone, iPad, iPod, iMac, iWork, iOS, iPadOS, iTunes, iCloud, etc. ‘i’ rest my case!😄🤣🙃
Indeed yes.
Are the public playing into the hands of those who are making us feel we cannot survive without buying their gadgets?
Perhaps for some the worry and stress of it all will be detrimental to their long term health?