I was wondering how much the gold is worth in the Edition. I'm guessing around $1,000. It's more expensive to cast gold into a watch case than steel, I assume. And the Edition is at least $9,000 more than steel with the steel bracelet. The difference in markup between steel and gold is similar for a popular brand like Rolex, but... If you get even the standard discount on your Rolex, whether steel or gold, in ten years you'd be able to sell it for around what you paid for it. So if you buy a gold one, you're not losing a ton of money to depreciation. But with the Apple Watch, because the internals become outdated so quickly, I wonder if the Edition will quickly depreciate to somewhere close to the scrap value of the gold? If so, that's a huge hit.