Conde Nast to Offer In App Subscriptions for iPad

[emstoudenmire]

Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_2 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8H7 Safari/6533.18.5)

There is no way they'll sell an annual sub to The New Yorker for $19.99. It's a weekly mag, and the print subscription is nearly $70/yr. That rate must be in reference to GQ, etc.

$70 is the exorbitant price they quote on their website, but if you do a little digging there are ton of offers for a 1yr subscription (including from Conde Nast itself) for around $40 or even less in some cases.

 

[Porchland]

New Yorker app just updated with Monday's issue, and no subscription option yet. Wonder if it will require an update?

 

[AndyfromTucson]

New Yorker app subscription option is live

I just installed the new New Yorker app with subscription option, and was able to get the subscription free using the account code from my paper subscription.

 

[Porchland]

New Yorker app just updated with Monday's issue, and no subscription option yet. Wonder if it will require an update?

I installed the update, and the subscription option works great. The refresh wiped out the issue that I had downloaded a few weeks ago -- and delete and reinstall did not bring it back -- but that's a mere speed bump on the way to FINALLY having a New Yorker app subscription.

With the recent addition of Random House to iBooks, the amazing UI in the new Al Gore book app, numerous magazine titles going to subscriptions, HBO Go, and new movies and shows in Netflix and Comcast Xfinity, the iPad is a freaking content juggernaut.

I would still like to see:

* New York Times put out a more cost-effective option for its iPad app and overhaul its iPhone app to make it load as least as fast as the mobile web version.

* Washington Post redesign its iPad app without the fugly strip ad across the bottom.

* Showtime put out an HBO Go-like app.

* Roadale (Men's Health, Women's Health, Runner's World, Bicycling) add in-app subscriptions.

 

[stncld]

Gee, do they really want me to subscribe?

I like The New Yorker. I like it a lot on the iPad.

I don't like $60 for a 1 year subscription. To me, that's crazy. I own the "paper" (it's my iPad), and the delivery method is the app (no postage). On The New Yorker website, the print subscription price is $40 for a year. Is Conde Nast really implying that a PDF is more expensive than print? It's like they live in a bizzaro universe.

And no, I don't want a print subscription. The whole idea of digital delivery is to cut out wasteful paper use.

I think I just buy the issues that interest me. And I'll wait for Conde Nast to get real about their content and their readers.

 

[laurenr]

It'S about time!I remember reading this brilliant editorial on the subject last year; quote:

".....Lets look at some examples shall we?

First, Time Magazine.* $4.99 per issue per week for the iPad version.* Total cost for the year would be around $260.* If I wanted to get the paper copy delivered then it would cost me…..are you ready for this?* $20 for a year at Amazon.com.* What a brilliant concept.

Second, Sports Illustrated.* Paper subscription available for $38.95 from Amazon.* iPad subscription – $4.99 per week for a total cost of $260 (seeing a trend here?)

Third, The Wall Street Journal.* Paper subscription for $2.29 a week (or around $120 a year).* iPad app – $216 a year.

So there you have it.* For some reason, the iPad app prices have been plucked out of the air and consumers are paying for it (probably the consumers who are a bit daft, mind you)."

above excerpt quoted from:
http://www.applebitch.com/2010/08/20/why-do-magazine-apps-for-ipad-screw-over-users/

I've had a Print subscription to People Magazine for years. Since Apr of 2010, upon the release of the first iPad, I have been able to read their digital edition for free. That is the primary reason I renewed it this year.

 

[neko girl]

.. as the business of charging for information dies a slow, painful death.
It's a pity this has to happen on the iPad.

 

[pimentoLoaf]

.. as the business of charging for information dies a slow, painful death.
It's a pity this has to happen on the iPad.

Ahh... but how does one pay the people who research and then creatively write the information? New Yorker is also about good fiction, and that can never be free.

 

[neko girl]

Ahh... but how does one pay the people who research and then creatively write the information? New Yorker is also about good fiction, and that can never be free.

I think professional periodicals (say one that posts scientific papers) is a different market segment from something like the New Yorker. I meant the latter. This latter segment of journalism may involve a lot of hard work, and I'm certainly not discounting it, but one has to admit - looking around - that times are changing. Maybe the financial model should too, as well.

Someone should have told Tower Records that.

 

[rhett7660]

I am hoping they do a little more with the magazine then just giving us the print version digital. I have a few subscriptions via zinio and I do like them, however, having used the Macworld app and ZITE I am addicted to this type of magazine that is dynamic and just a little more then words on a page.

I am very glad to see they will be coming to the iPad!!!!! This is great news.