I was pleasantly surprised at the $799 price point of the Ultra. But scratching my head over the price point.
-Expensive and larger casing (titanium): in previous years the titanium models were all more expensive than the regular and even stainless steel apple watches. I believe the 45mm titanium was $849, and the Ultra is larger at 49mm too, should be more expensive than $849
-Bigger battery (36hrs to 60hrs on low power mode), should be more expensive
-More features than the regular series 7/8: dive computer, 2000 nits peak brightness, dual speakers, 3 mics, dual frequency GPS, water temperature sensor, programmable action button, etc...
so how is it priced cheaper than last year's titanium 45mm ($799 vs. $845) and same price as last year's 41mm titanium ($799)
Apple could have easily priced this at the $900 price point with all the features, but they didn't.
-Expensive and larger casing (titanium): in previous years the titanium models were all more expensive than the regular and even stainless steel apple watches. I believe the 45mm titanium was $849, and the Ultra is larger at 49mm too, should be more expensive than $849
-Bigger battery (36hrs to 60hrs on low power mode), should be more expensive
-More features than the regular series 7/8: dive computer, 2000 nits peak brightness, dual speakers, 3 mics, dual frequency GPS, water temperature sensor, programmable action button, etc...
so how is it priced cheaper than last year's titanium 45mm ($799 vs. $845) and same price as last year's 41mm titanium ($799)
Apple could have easily priced this at the $900 price point with all the features, but they didn't.