'Move along nothing to see here' attitude just puts people off the Mac entirely. This isn't a cult. It's a corporation motivated by money. If anything about their product and walled gardens isn't great we will say so. This will annoy people who follow a brand like a religion. For everyone else the criticism pays off in the long run. There will be more customer satisfaction, high quality products and business growth.
A real free fair progressive free market depends on this honesty, openness and competition.