I think you're the first person to complain about it being too expensive.
I for one believe it's too cheap, AUD$109 puts it within the range of the great unwashed hoardes of poor people who should be buying PCs. Macs are for the rich, the high-born, the privileged few who are lucky enough to possess the money to buy the best.
It should cost somewhere around AUD$200 to make it seem out of reach for the poor - give the something to aspire to, Apple need to stop lowering prices just to please the common folk.