Do people still turn to Consumer Reports? It's certainly not a website or magazine I think of when looking to buy a MacBook Pro.
With the plethora of popular tech sites out there, I'm surprised Apple paid much attention to them. That said, the executives at Apple all probably grew up reading CR.
Given the user base of Apple is as generic and mainstream as it gets now Consumer Reports is perfectly at home testing Apple products next to refrigerators and is still a well known brand and central focus for product reviews.
You think the majority of Apple customers are going on the internet checking out Geekbench and getting their reviews from Ars?