I noticed this in a MacNN article:Forrester [Research, Inc.] also found that the results showed a disconnect between the "Apple Computer" brand and the company's popular iPod. Forrester found that iPod owners did not appear to identify with the "Apple Computer" brand, which it said could mitigate the so-called "halo effect", which has been cited to help drive Mac sales.I know people who have heard lots about iPods and don't know how they are related to Macintosh computers, but are there really a lot of people who don't know that iPods are from Apple? When you see the word "iPod" in newspapers and magazines and formal news sites, the word "Apple" is always in the same sentence. iPod ads don't make much mention of Macintoshes (except to sometimes say "PC or Mac"), but they always mention Apple. Is it really true that so many consumers don't know who makes iPods, despite Apple's widespread name recognition? Or do people know the company name is Apple but don't realize it is Apple Computer?