Content blockers not as effective in iOS 12

maclaw21

macrumors regular
Original poster
Aug 26, 2009
213
190
Since at least iOS 9 (I think), I have been using Purify, which has been a wonderful ad blocker. With the upgrade to iOS, Purify doesn't seem to be as effective at blocking ads, especially some of the more dynamic ones. This is a problem I'm also seeing on my Mac with Safari 12.

This seems very unlike Apple--to make content blockers less effective, but that seems to be the result (perhaps inadvertent) of upgrading to iOS 12.

Anyone else experiencing similar issues?
 

C DM

macrumors Sandy Bridge
Oct 17, 2011
48,401
17,028
Since at least iOS 9 (I think), I have been using Purify, which has been a wonderful ad blocker. With the upgrade to iOS, Purify doesn't seem to be as effective at blocking ads, especially some of the more dynamic ones. This is a problem I'm also seeing on my Mac with Safari 12.

This seems very unlike Apple--to make content blockers less effective, but that seems to be the result (perhaps inadvertent) of upgrading to iOS 12.

Anyone else experiencing similar issues?
I believe with Safari 12 on macOS the blocking approach has been changed and that's why various blockers might not be as good there at this point (at least not until they are updated). There haven't really been changes on that level in iOS 12 from what I recall.

Might be worth trying a different content blocker though, like Firefox Focus, Adguard, or one of many other ones.
 

aKansasKid

macrumors regular
Apr 27, 2015
187
92
AdBlock Plus is working the same for me in iOS 12 as it did in 10 and 11. No idea if it’s the best, but I don’t see ads in Safari, so I’m content.
 
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papbot

macrumors 6502a
May 19, 2015
734
217
Because of the changes in Safari in macOS regarding ad blockers I uninstalled the extension I was using and downloaded an ad blocker from the Mac App Store, Wipr. It is a pay for app, $1.99. But very simple to use, just launch it and enable it. No other setting except for auto update. It has very good reviews and has an iOS version as well. I use 1Blocker on my iOS devices which works quite well but is pricey for the Mac and the reviews are not so good.
 

C DM

macrumors Sandy Bridge
Oct 17, 2011
48,401
17,028

Irken Skoodge

macrumors newbie
Nov 19, 2014
10
6
Has something been changed in iOS in relation to that too recently (I was under impression that it was just macOS with Safari 12)?
Not too much in iOS but the adlist in iOS is limited to 50k so in the safari settings you enable 7 adblockers for the 1 app to add more blocking lists. They describe it in the article I posted.
 

Blue Hawk

macrumors 65816
Dec 18, 2017
1,059
642
Germany
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bigboy29

macrumors regular
May 19, 2016
174
126
I too dropped Purify a while ago... and am using Blocker+ now instead.

That being said - at home, what you really need is Pi-Hole. https://pi-hole.net/

Kills ads on all devices on the network in one elegant swoop!
 

tarsins

macrumors 6502a
Sep 15, 2009
945
650
Wales
Wipr on both iOS and MacOS works well, supports the native content blocking and is unobtrusive.
 

Baldilocks

macrumors 6502
Jan 2, 2012
416
337
Delaware, USA
I use Adblock and it's VPN based blocking. It's blocking all ads in Safari and in applications. Love it. Just have to make sure you enable it in Safari and install the trust certificate and it's good to go.
 

AntonisCy

macrumors regular
Dec 5, 2010
220
63
i remember Safari in iOS had a "Content Blocker" setting but now i cant seem to see it... Was it removed by Apple? I think it was introduced in iOS10?
 

Dave-Z

macrumors 6502a
Jun 26, 2012
808
1,322
I use 1Blocker X on my iOS devices as it works really well (maybe a bit too well as I have to turn off a rule here and there).

At home I also run Pi-hole on my network.
 
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