I own a i5 3.1GHz iMac with the 1gb 6970m. It costed me $2k. However, looking at the prices of building a Pc, it seems like I should sell the iMac and build a Pc. Several things frustrate me about the iMac. For example, for a PC to get a SSD to boot off of, I can simply buy one and install it. I can get a good 64Gb drive for my apps and os for $80.00 and easily install it. For the iMac, I need to either install it myself (voids warranty, easy to get dust under screen) or pay apple the huge premium (like $600 to get the 256gb ssd and the 1tb hdd). And who needs a 256gb ssd for apps and OS? It would be great if apple offered 64gb or 128gb options. Also, I love the apple aesthetic as much as the next guy, but there is a point where it is too much. Apple went to using a mobile graphics card in a desktop computer? Why in the world would I want a 6970m in my desktop? It performs similarly to a desktop 6850, which is an average to slightly above average card. In a $2k computer, I want top of the line - not average. I looked at it, and I can build a computer with a i5 2500, a 6850, a 1tb hdd for around $600.00. I own windows 7. I know that people love the iMac's displays and apples supposedly brilliant customer service, but how is it worth the premium of atleast $1k? It is looking very tempting for me to sell my iMac for around $1700 and build a PC. I can get a pc with i7 2600k, a radeon 6970, a 64gb ssd + 1tb hdd, blu-ray burner, a dvd drive that spins at atleast 24x (A load faster than apples "Superdrive" which spins at 8x) and other specs that outperform the iMac while having a fair amount of cash to spare which I can use to upgrade in the future. Why should I stay with iMac?