If you are concerned about temperature and want to reduce it elevation of the rear of the machine helps, as sitting flat on the desk only reflects the heat back to the base of the Mac. You can buy passive aluminium coolers like Rain Designs Mstand or iLap. Most powered coolers are designed for PC notebooks and don't work overly well with Mac`s if at all. One cooler that does work efficiently is the Moshi Zefyr 2, as it`s principle of cooling is specifically designed for Apple portables, by blowing the air horizontally across the base of the computer, however don't expect miracles.
Link:
Moshi Zefyr 2
A cheap USB fan can achieve the same if strategically placed, not as elegant mind, nor as easy to put in your notebooks case

but they do help to reduce case temperatures.
You can use software to override Apple`s own cooling algorithm by manually taking control of fan RPM and setting up power profile presets with SMC Fan Control 2.4, or here with
UltraFan which allows you stipulate a preset temperature and the software will automatically raise and lower fan RPM`s to keep the system at the predefined temp, which i personally feel is a far more elegant solution. At the end of the day you want to control your system temperature, not your fan rpm`s. For me SMC is now pretty much redundant with the latest release of UltraFan having manual control of the fans RPM, and subsequently i am starting to uninstall it from my own Mac`s. SMC FC is a great app, however although it`s recently updated, functionality is limited compared to some newer apps, equally SMC Fan Control is rock steady stable and a finished product.
Strictly speaking Apple`s own cooling algorithm works, albeit at sacrifice of increased temps for quieter operation. This has always been the Apple way and is really nothing detrimental to the system, i have one MBP from 2008 all original barring a recent fan change that has an uptime of over 30K hours. The latest MBP`s need less assistance in remaining cool; for some it`s simply disconcerting the heat generated and transferred to the case, although it`s perfectly normal as the aluminium acts as a heat-sync. i have to deal with elevated ambient temperature so at times a software solution is useful. Apart from the passive cooling the Mstands bring they also offer a very sound ergonomic solution. A passive cooler and UltraFan will maximise the cooling, there is little else you can do short of reducing the ambient temperature or the system load. If I know i am going to push a system i will close all apps that are not essential as this can and does make an impact to system temperature.
High temperatures in general is not overly harmful to your systems, what is far more detrimental is thermal stress, where temperatures rapidly fluctuate by significant margins over a short period of time. Anyone striving for great longevity should look to minimise rapid temperature changes, here UltraFan is your best friend.
Using a RainDesign Mstand, a Moshi Zefyr 2 and latest version of UltraFan I can reduce temperature by over 20C when transcoding an MKV video file, and that is something worth thinking about;
- Apple default cooling algorithm 99C - 103C (still on Mstand) fans 4K and escalating

- Mstand, Zefyr & UltraFan 79C - 82C fans at 5.8K

The old adage still applies; it`s easier to keep a system cool, than cool-down an already hot machine. This being said it`s not strictly necessary, equally it`s nice to know that there are options for reducing temperature out there.