Apple has invested quite a bit on sapphire crystal, but i am not sure that the production back end is ready to support such a large jump/increase in production at the costs desired by apple to maintain their margins. Then again, I am not privy to the details of what apple and partners have been able to acheive with their investments...I think OEM's are just begining to scratch the surface of curved displays and things like pressure sensitivity and multi touch..Give these processes/technology to your industrial designers and software developers and let their imagination run wild as far as a newer more fresh expereince for the user..I am sure a lot of companies around the world will attempt innovative things with curved displays..be it in TV's, phones or wearables ..