The surface machines are notebooks with a touch screen in the form factor of a tablet.
Essentially you can have the same experience as a tablet or a laptop by using it in tablet or notebook form. The specs are similar but the surface does more, whether it does it well is a different matter.
I dont think its a terrible comparison because from some desktop apps like lightroom having a notebook with a touchscreen in a tablet form can be a big advantage.
For example painting effects which is far easier and makes the device more tactile, note taking etc etc with the surface book plug it into a very powerful base when you need the power. I think its interesting and a big misstep by apple.
Microsofts implementation may not be perfect, the device larger and heavier but they will crack it, half of the problem is with windows.
If apple could integrate part of the iPad experience with desktop apps it would be a fantastic addition for creatives, and make a far more tactile desktop experience. You could use a macbook as a drawing implement for a desktop meaning you can get more out of your devices. Imagine it like a wacom cintique that is still a fully fledged machine in its own right, that you can use in exactly the same way as they used to. Bigger market, innovation, something new etc etc
Personally the Surface book is the most interesting product thats been launched in this space for years. Its odd, had amazing specs, and not overly reliable. The idea on the other hand is amazing. If apple could add once ounce of their polish of their products and integration of software it could be a complete game changer.
On the other hand VR and AR are the next thing, but I can see myself wearing goggles to work. Neither can I see AR being implemented in anything much bigger than a phone because they are about the right size for the experience.
Not sure how it would relate to most tasks apart from 3d modeling.
The lack of updates, in my mind is why the macbook pro is out of the lime light. It does nothing different that the 2008 macbook pro did apart from speed bumps. Its not an easy sell, in fact its lost more of its pro side than gained especially since 2016. The actual use case is exactly the same, you can only keep selling people down the same river for significant price increases for so long. People want and expect more from the experience.
Especially when the macbook pro was a go to for writers etc now we have an awful keyboard that is super unreliable and very expensive to fix. Many creatives have moved to windows because the OS is stagnant and doesnt support technologies that speed up the programs like CUDA.
Ive been screaming for some sort of IOS Mac OS integration for years because lets be fair both are stagnant currently nothing big has happened in years. Mac and ipad sales arent great. Yet they have just let it slide.
Its perfectly obvious, apple basically left the door wide open for the surface line! If apple were still top of the class the surface wouldn't exist... there was a big gap and microsoft have filled it and apple still havent started.
The ipad is not a desktop replacement. IOS is cr*p for anything but simple tasks, no file system or actual desktop grade apps, or media consumption. It is a impulsive expensive purchase with still no concrete reason to buy. Yet the pen is the best on the market. Just seems stupid that there are technologies that are great in both camps and apple still haven't made a hybrid that actually works, and works well.
If you look at the bigger picture the mac has about 10% of the apple ecosystem product share and the ipad about 20% if they merged them thats 30% and in the even bigger picture of pc and tablet sales, combining them would put apple at the no.1 spot on unit sales in the industry... probably get people back to the mac.
The main issue for the macbook is exactly what you say "12" MacBook will probably suit most people who aren't really doing that much" for most people the ipad is more suitable for those simple tasks and it starts at £319 and the macbook is £1249, the ipad even has a faster processor. Then there is the competition from the macbook pro. If people arent savvy to what has been discussed in this thread. The macbook pro is seen as far superior... although its not really, so for the same price as a macbook they can have the base macbook pro.
Its all marketing BS really. If you look at the products since SJ died, they have sat on their laurels, made more products rather than the tight ship and honestly i hate to say the word innovation, because its been done to death. But honestly what has changed. Weve got the watch, which is ok. Yet it still cant figure out what workout your doing you have to tell it. Beyond annoying and the fitbit did that from day one.
Its got to the point where we are now. Where normal people cant make a decision on one product in the whole apple laptop line because every product has been gimped in one way or the other or they have a value that far exceeds their function.
There is not one definitive solution.
Just saying.
Its so hard to be an apple fan.
Essentially you can have the same experience as a tablet or a laptop by using it in tablet or notebook form. The specs are similar but the surface does more, whether it does it well is a different matter.
I dont think its a terrible comparison because from some desktop apps like lightroom having a notebook with a touchscreen in a tablet form can be a big advantage.
For example painting effects which is far easier and makes the device more tactile, note taking etc etc with the surface book plug it into a very powerful base when you need the power. I think its interesting and a big misstep by apple.
Microsofts implementation may not be perfect, the device larger and heavier but they will crack it, half of the problem is with windows.
If apple could integrate part of the iPad experience with desktop apps it would be a fantastic addition for creatives, and make a far more tactile desktop experience. You could use a macbook as a drawing implement for a desktop meaning you can get more out of your devices. Imagine it like a wacom cintique that is still a fully fledged machine in its own right, that you can use in exactly the same way as they used to. Bigger market, innovation, something new etc etc
Personally the Surface book is the most interesting product thats been launched in this space for years. Its odd, had amazing specs, and not overly reliable. The idea on the other hand is amazing. If apple could add once ounce of their polish of their products and integration of software it could be a complete game changer.
On the other hand VR and AR are the next thing, but I can see myself wearing goggles to work. Neither can I see AR being implemented in anything much bigger than a phone because they are about the right size for the experience.
Not sure how it would relate to most tasks apart from 3d modeling.
The lack of updates, in my mind is why the macbook pro is out of the lime light. It does nothing different that the 2008 macbook pro did apart from speed bumps. Its not an easy sell, in fact its lost more of its pro side than gained especially since 2016. The actual use case is exactly the same, you can only keep selling people down the same river for significant price increases for so long. People want and expect more from the experience.
Especially when the macbook pro was a go to for writers etc now we have an awful keyboard that is super unreliable and very expensive to fix. Many creatives have moved to windows because the OS is stagnant and doesnt support technologies that speed up the programs like CUDA.
Ive been screaming for some sort of IOS Mac OS integration for years because lets be fair both are stagnant currently nothing big has happened in years. Mac and ipad sales arent great. Yet they have just let it slide.
Its perfectly obvious, apple basically left the door wide open for the surface line! If apple were still top of the class the surface wouldn't exist... there was a big gap and microsoft have filled it and apple still havent started.
The ipad is not a desktop replacement. IOS is cr*p for anything but simple tasks, no file system or actual desktop grade apps, or media consumption. It is a impulsive expensive purchase with still no concrete reason to buy. Yet the pen is the best on the market. Just seems stupid that there are technologies that are great in both camps and apple still haven't made a hybrid that actually works, and works well.
If you look at the bigger picture the mac has about 10% of the apple ecosystem product share and the ipad about 20% if they merged them thats 30% and in the even bigger picture of pc and tablet sales, combining them would put apple at the no.1 spot on unit sales in the industry... probably get people back to the mac.
The main issue for the macbook is exactly what you say "12" MacBook will probably suit most people who aren't really doing that much" for most people the ipad is more suitable for those simple tasks and it starts at £319 and the macbook is £1249, the ipad even has a faster processor. Then there is the competition from the macbook pro. If people arent savvy to what has been discussed in this thread. The macbook pro is seen as far superior... although its not really, so for the same price as a macbook they can have the base macbook pro.
Its all marketing BS really. If you look at the products since SJ died, they have sat on their laurels, made more products rather than the tight ship and honestly i hate to say the word innovation, because its been done to death. But honestly what has changed. Weve got the watch, which is ok. Yet it still cant figure out what workout your doing you have to tell it. Beyond annoying and the fitbit did that from day one.
Its got to the point where we are now. Where normal people cant make a decision on one product in the whole apple laptop line because every product has been gimped in one way or the other or they have a value that far exceeds their function.
There is not one definitive solution.
Just saying.
Its so hard to be an apple fan.
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