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pagames

macrumors newbie
Original poster
Dec 24, 2012
9
0
USA
I was just thinking about how Apple could abandon the 16GB iPhone option. With the iPad Pro configured with either 32GB or 128GB ($150 difference between the options), it could point to future iPhones skipping the 16GB and 64GB options as well.

Those who usually buy the 16GB model would obviously be forced up to 32GB. Those who always buy the 128GB model would continue to buy that model. The major dilemma for those accustomed to 64GB storage will be whether they could live with 32GB or need the additional space to move up to 128GB.

When Apple skipped the 32GB model in the iPhone 6, it made the 64GB model that much more enticing because it was a savings of $100 over the previous iPhone 5s scheme. I just don't know if the jump from 32 to 128 would be worthwhile for enough customers to improve the average selling price. But I think the iPad Pro configurations seem to point to that being a possibility in the future.
 

Bryan Bowler

macrumors 601
Sep 27, 2008
4,024
4,347
Personally, I think iPad Pro pricing models are completely independent of the pricing models for the iPhone.

With that being said, Apple needs to make 32 GB the entry-level point for the iPhone. (It would only cost them a dollar or two per unit.) Sure, that's a lot of money when you sell 175-250 million units a year, but today's storage requirements really do dictate that 32 GB should be the starting point. Then, as you suggested, Apple could then jump straight to 128 GB and 256 GB for the extra $100 and $200 respectively. That would make up for the additional cost of making 32 GB the baseline. So, I think you have a valid point there.
 

Pelea

Suspended
Oct 5, 2014
512
1,444
calling it: 32gb, +150$ for 128gb, +150$ for 256gb. they're just waiting till 32gb isn't enough to force people to spend $150 on the higher model instead of +100 as they currently do :)
 

pagames

macrumors newbie
Original poster
Dec 24, 2012
9
0
USA
calling it: 32gb, +150$ for 128gb, +150$ for 256gb. they're just waiting till 32gb isn't enough to force people to spend $150 on the higher model instead of +100 as they currently do :)
This may actually be feasible if enough customers move to a monthly plan like the iPhone upgrade program, where the monthly cost difference isn't perceived to cost that much more ($150/24 = $6.25 per month).
 
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