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Apple was the third-fastest growing brand in India's smartphone market in the first quarter of this year, according to new data from Counterpoint Research.

Screenshot-8-1.jpg

Apple achieved 78 percent growth as the overall market in the country grew 4 percent year on year during Q1 2020. OPPO shipments grew 83 percent year on year in the same quarter, while realme grew 119 percent.

Overall smartphone shipments increased through January and February, before a 19 percent drop in March due to the global health crisis, according to Counterpoint.

Pricing promotions and the iPhone 11 launch are said to have been the main factors attracting new buyers to the Apple brand. Apple also commanded 55 percent of the ultra-premium market, although it still trails Xiaomi, Vivo, and Samsung in overall smartphone sales.
Apple grew a strong 78% YoY driven by strong shipments of iPhone 11 and multiple discounts on platforms like Flipkart and Amazon. In the ultra-premium segment (>INR 45000,~$600 ) it was the leading brand with a market share of 55%.
Overall, smartphone shipments in 2020 are expected to fall by 10 percent in India due to the impact of the health crisis.

Article Link: Counterpoint: Strong iPhone 11 Demand Driving Growth of Apple's Marketshare in India
 

himanshumodi

macrumors 6502a
May 18, 2012
562
606
India
iPhone 11 is priced within a reasonable distance of flagships from other companies. It's about 20% higher than OnePlus flagship (when they both had come out). And around same ball park as Samsung Note. I know that pits the cheapest iPhone in the line-up with the latest internals against most expensive options from competitors... but that's at least reasonable. iPhone X pricing was just bonkers. And because Xr came later, people just sort of got stuck at the memory of iPhone X pricing.
 

Relentless Power

macrumors Nehalem
Jul 12, 2016
35,568
38,682
So what’s the average value of a smart phone in an India household? Probably like $200? Even the iPhone SE would probably be priced too expensive for various parts in India’s market at ~$399. And I’m assuming probably the most common device is android Given the amount of competitors offering devices In in that specific price range that would be affordable.
 

justperry

macrumors G4
Aug 10, 2007
11,796
8,727
I'm a rolling stone.
78% means nothing if you don't know the actual numbers, for instance, Apple sold 1000 iPhones, now then sell 1780, Oppo sold 10 million...they now sold 18.3 million.



So what’s the average value of a smart phone in an India household? Probably like $200? Even the iPhone SE would probably be priced too expensive for various parts in India’s market at ~$399. And I’m assuming probably the most common device is android Given the amount of competitors offering devices In in that specific price range that would be affordable.

Don't even think it's $200, I myself lived in Indonesia (comparable but still less poor) for a decade, most people could only afford a mobile phone costing about $50-70.
 

ksec

macrumors 68000
Dec 23, 2015
1,768
1,897
So what’s the average value of a smart phone in an India household? Probably like $200? Even the iPhone SE would probably be priced too expensive for various parts in India’s market at ~$399. And I’m assuming probably the most common device is android Given the amount of competitors offering devices In in that specific price range that would be affordable.

The $399 is excluding sales Tax, and in India you also need Import tax. Hence iPhone is considerably more expensive than say countries in EU.

That is why 78% growth is meaningless without the base number. Apple could have 100% growth. But their initial market share were only 0.1%, hence they are now at 0.2%. The number is so small it is likely to have been error prone in the collection of data anyway.
 

Scottsoapbox

macrumors 65816
Oct 10, 2014
1,019
3,968
Oooo. THIRD fastest GROWTH amongst the 'other' brands that combined to be 11% of the market. Big growth, for those bad at math, is easier at smaller absolute numbers.
 

deconstruct60

macrumors G3
Mar 10, 2009
9,622
2,119
.....

Screenshot-8-1.jpg

Apple achieved 78 percent growth as the overall market in the country grew 4 percent year on year during Q1 2020.
OPPO shipments grew 83 percent year on year in the same quarter, while realme grew 119 percent.

OPPO 7% -> 12% ==> 71% change
Realme 7% -> 14% ==> 100% change

The percentage below the chart are talking different relatively percentages than the chart. The "others" group (where Apple is buried) is collapsing. Apple is not collapsing as badly as the other lesser players. That really should be much of a surprise. That Apple is solidify in the "Others" category ( at minimal 6th place player and likely even further down that that. ) is demonstrative of how badly Apple needs a deliberate affordable product as opposed to "last , last , last year's " iPhone variant as being their affordable option in many world markets like these.

Apple's 78% growth sounds good because the base unit volume numbers they are starting with are much smaller than the rest of the vendors explicitly listed in the chart. Moving from 70,000 to 120,000 would be a 71% change. (similar from 700K to 1.2M ).


The new iPhone SE may help them from collapsing as many of the other players in the "Others" category next year as the cycle continues. But it probably isn't going to get them into the top 5 listing ( out of the "Others" ).
 

MacBH928

Contributor
May 17, 2008
6,229
2,497
The mass of India are poor people or on the poorer side, but its such a large market that Apple literally can release an "indian" iphone. iPhone 5 form factor, 64 GB, no super fancy cameras, its possible.
 

Ramchi

macrumors 65816
Dec 13, 2007
1,077
557
India
It is interesting that there are many vendors fiercely competing in the hot market with almost equally sharing the market which is in contrast to the so called FIRST WORLD where freedom of choice is abundant where you have polarised two players!

I have iPhone 11 Pro Max 512 GB & XS Max 512 GB and I can tell there are many Indians desire to buy iPhones at certain price points (One Plus 8 Pro for example with 5G, bigger AMOLED display, 12 GB RAM, 256 GB storage, good service,support for $850-$900 inclusive all) but competitors offer far better value for money for it to become bigger player!

$500-$800 is the maximum Indians(average middle income group) would pay for a flagship mobile. Apple will always fight for the bottom pile here far too long. It’s growth in percentage will always be bigger than absolute numbers!
 

ani4ani

Cancelled
May 4, 2012
1,703
1,536
Wait! did you even read your own source???

India is not even on that list!

Talk about not counting on people fact checking you...

You’ll soon learn that around here, some folks won’t let something as silly as facts get in the way of a good story
 
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EvilEvil

macrumors 65816
Jan 8, 2007
1,126
1,726
New York City
Wait! did you even read your own source???

India is not even on that list!

Talk about not counting on people fact checking you...

Did you bother reading it?

India is considered to be a Third World country and is also a developing country today. India has a high poverty rate, corruption, an outdated caste system, and other significant issues that have stunted its development. India is part of BRICS, which is an acronym for as association of five major emerging national economies: Brazil, Russia, India, China, and South Africa.
 

droidgod

macrumors newbie
May 19, 2015
28
15
Did you bother reading it?

India is considered to be a Third World country and is also a developing country today. India has a high poverty rate, corruption, an outdated caste system, and other significant issues that have stunted its development. India is part of BRICS, which is an acronym for as association of five major emerging national economies: Brazil, Russia, India, China, and South Africa.

Yeah... totally opinionated claim, which even they don't back up with stats. Its not on their list and not even on their map.

Saying "India has a high poverty rate, corruption, an outdated caste system, and other significant issues that have stunted its development." is not a statistic and doesn't mean anything other than opinion.

Look at their map below and tell me that as per their own yardstick of "Human Development Index", that India is in their list...

1588267407514.png
 

Ramchi

macrumors 65816
Dec 13, 2007
1,077
557
India
Wait! did you even read your own source???

India is not even on that list!

Talk about not counting on people fact checking you...

Nearly two centuries Westerners plundering its wealth, nearly three centuries Arab-Turks busy both plundering and carnage the country into multiple countries, huge epidemics imported from Europe during 20th century, Britishers imposed famine killing many many millions , millions of soldiers from India got killed in WW1 & WW2 which ZERO relevance to their history or geography! Finally, Britishers divided the country one on religiously fundamentalism...successfully denied education for nearly 250 years — bang you suddenly get the tag THIRD WORLD NATION! Just few centuries ago entire world busy applying for Green Card in India by looking for the shortest sea rout to get there!
 
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