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Craig Federighi and Greg Joswiak Discuss USB-C on iPhone, iMessage on Android, Lack of iPadOS Calculator App, Pace of Innovation, and More

smoking monkey said:
Liar Liar Pants on Fire!

Craig ain't fooling nobody.
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And why would he even try? He’s not an elected official.

Apple is doing their market research and base their decisions around that. Good market research is expensive, a substantial competitive advantage and therefore highly proprietary. Of course he’s not going to spill the beans in an interview, or tell you things you don’t already know.
 
erikkfi said:
I don’t even care if they put iMessage on Android but that Federighi answer is pretty close to nonsensical. How does someone so glaringly inarticulate get to become Everyone’s Favorite Apple Executive?
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j/k, no disrespect, he's great.
 
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this is the company that proclaims to have a suite of dev tools that make it easy to make an app work on iphone, ipad, and macOS.

soooooo, it’s just not good enough to bring a calculator to iPadOS?

ipad can work with external drives, and be a great video editor in your backpack, but isnt good enough to put a calculator on?

“use a 3rd party app”

sometimes everyone needs to realize this company is happy to treat their customers like **** from a software perspective.
 
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Westside guy said:
Personally, I think smartphones have become boring - including the iPhone. It's not a bad thing, though - they do everything people want them to do, and that's been true for years.

The real issue here is that Apple, Samsung, Google, and others really really don't want the smartphone market to become commoditized - it's a cash cow for them.
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All that phones can really improve on is cameras these days and extended zoom. Most phones will do similar tasks but yeah camera is what these companies focus on to stand out from the crowd
 
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It's sad that these two gentlemen weren't even able to express their personal philosophical positions on computing. Just thinking back to all the interviews with Steve online now, he was at least able to metaphorically articulate progressive trajectories, or anecdotally describe ways in which people or technology are useful or fascinating. Granted, he was the CEO, so maybe that's Tim Cook's job now. But it's just kind've.. irksome.. to watch these 2 very senior Apple employees essentially exude restrictive company policy, rather than being sort of unhandcuffed and free to express and offer their highly regarded views and respected perspectives to the world.
 
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Joz and Fed were both excellent — makes me miss the live events even more. No more recorded events, please!

Classic line:

The metaverse is … a word I will never use.

Pretty much throws the term into the gutter!
 
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It is a good point that governments shouldn't be setting these laws, as technology advances to fast for them to update it. Like this law started out forcing manufacturers to use micro-USB, which would be a real pain today.
 
Joswiak: "Billions of people already have Lighting" (and hundreds of millions of dongles, he forgot to add).
Well, they wouldn’t if Apple switched to USB-C across their lineup in 2018, the same time they released USB-C iPad Pro. If USB-C wasn’t so cutting-edge, why it was a single port on their Macbook. In 2015! Such an arrogant guy.
 
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maternidad said:
thank you MacRumors for clarifying
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They missed the point. Apple, again, has implemented a proprietary iMessage format. Apple uses iMessage, to lock users in. If Apple would implement RCS (Rich Communication Services), which is just an open chat protocol on top of SMS/MMS, Apple would loose a barrier between Android and iOS devices.

So what Craig said, was nothing more than "blabla, yadda yadda". Apple doesn't like open standards, it is about exclusivity. Just like Lightning, Apple can use it to create a lock-in effect.

There would be a different way. Apple could deliver simply the best implementation of RCS with the iMessage messenger. This would be another way to attract customers.
 
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iBluetooth said:
It is a good point that governments shouldn't be setting these laws, as technology advances to fast for them to update it. Like this law started out forcing manufacturers to use micro-USB, which would be a real pain today.
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Your point would make some sense if the opposite was happening — Apple wanting to use USB-C but the EU mandating a slower port like I dunno...Lightning.

Apple is the one holding on to old tech and refusing to update it. Especially when they themselves have shifted their own entire line-up to USB-C, except the iPhone. There is no point indulging in wild hypotheses like governments mandating micro-USB just for the sake of it. That's quite literally the opposite of what's happening here.

I'm far from thinking highly of traditional governments and believe most politicians are just bumbling about, but when they finally do decide to do something that is beneficial to the consumer, I'm not going to knock that. Even a broken clock is right twice a day.
 
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Apple offered Safari for Windows (2007–2012) and it failed.

I do not think iMessage or even Facetime on Windows/Android would succeed.

Resources are better off being placed where it improves current users.
 
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When iPhone was first released, Steve Jobs said the software is 5 years ahead of anything else. It did keep that position for more than 5 years.
Now Apple executives are sitting and talking proudly about 48mp camera and dynamic island. It sounds like peaks of innovations. Yes dynamic island is a cool feature but it took only a week or so for Android for developers to copy. What are the tonnes of other inventions they have in the stock to release? Another refined function which does exist in Android for ages.
I like my iPhone and MBP APP APM etc. But, they don't work like #Magic" like they used to. Along with new iPhone, ipad, iPadOS, iOS and MacOS releases Apple look more fragmented than Android. Under Jobs Apple products and softwares were like Scandinavian furniture; Simple, elegant and functional. Now I can't say the same.
 
tomsop said:
“Federighi and Joz spoke about the pace of innovation on the iPhone, including whether or not smartphones have become boring and if the iPhone needs an update every year. "People are very excited by the new iPhones," Joz said, referencing new features on the iPhone 14 Pro, including the new 48MP camera and Dynamic Island. "We always have a ton of stuff that we've got to get out," Federighi said. "We've been working on things for years and years, and there are a pipeline of things we believe that will better help our customers."

Typical corporate spin. If people were excited over the latest phones they would be selling more of them than in past years- remember the days people would camp out to get in line or you would not bother to get up at 5am to oder on day of the release and that would mean you would not get your iphone for about a month? Those days are gone because the Iphone is no longer innovating at a pace to keep excitement. I got the 11 and saw no real need to upgrade for 3 years until Iphone 14. I am also a macrumors reader so I know firsthand the pace of meaningul updates is falling. The ton of stuff in the pipeline Craig is referring to is a bunch of small beans. We want big beans. Also, noticed that the newest releases of IOS 16 and Mac OS Ventura did not produce any real interesting wallpapers - they are really dropping the ball here. Stupid answer on the calculator missing in Ipad. It is there in IOS 16. Come on.
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I couldn’t get my iPhone 14 pro for a month.
 
kstotlani said:
Serious question - I like iMessage but that isn’t a big reason I am in the apple ecosystem. Could you please elaborate if you have time. Maybe I am missing some features that could be really cool.

In all other countries WhatsApp is the main messaging app although I tried to move everyone to Signal and failed miserably.

Is iMessage better than WhatsApp and in what way? Of course it’s owned by Facebook but please skip that reason for now 😊.
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When no-one you know uses WhatsApp, and everyone you know uses iMessage. WhatsApp's useless and iMessage is the only choice you have unless you want to fall back on SMS.
 
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Some parts of this sound excruciating. Shame she didn't ask them about the Pencil charging situation on the new iPad and the overall vision for that platform.
 
votdfak said:
iMessage outside USA is not really that big. Lightning port is overdue for retirement.
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This. In the UK it used to be huge and then slowly everyone switched to WhatsApp as groups took off. The reason being of course everyone could be in a WhatsApp group, whereas with iMessage you were limited to just iPhone users.

I fail to see why this won't also happen in the US.
 
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In my country is like this:

1. Whatsapp
2. Viber
3. FB Messenger
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Telegram, iMessage, etc
 
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