** Critique for Logo needed **

Discussion in 'Design and Graphics' started by Barzakh, Nov 11, 2009.

  1. Barzakh macrumors newbie

    Jun 2, 2009
    I've already purchased and trademarked both marks - but can't decide which one to use for the rebranding !

    The new logos are similar, with one having a swoosh , and the other two dots . I think they both look great and fresh, and immeasurably superior to the old logo , which looks terrible compared to the new logos.

    The new logos as you can see are clean, simple, scalable, works well in black and white, and somewhat distinctive.

    Give me your opinions on which is the better logo - the swoosh, or the dots version ?

    For disclosure, the dots aren't simply decorative -- they mean something.

    In Arabic, the letter y, which is called "ya",is spelled with two dots under it.

    Here is "Libya" written in Arabic script, and where the two dots are derived from -


    The company is a tour operator that organizes escorted cultural and desert adventure tours to Libya.

    We're getting rid of the OLD logo, it's up on the site ( www.libyaexpeditions.com), and below. The reason is the current logo is not very scalable and doesn't work well in black and white -


    Attached Files:

  2. NathanCH macrumors 65816


    Oct 5, 2007
    Stockholm, Sweden
    Old logo is awful.

    New logo is superb!

    Very flexible and modern. The Dots version I think I like a bit better because I identify it more with Arabic. But they're both good imo.

    Well done
  3. Badger^2 macrumors 68000


    Oct 29, 2009
    if you could take the clip art off the old logo

    or replace it with something less detailed, I think it would look great.

    I rather like the current type treatment. But the clip are with it is all wrong.

    Sorry, dont really care for the "new", your "b" looks like a "6" no matter how hard I try to convince myself that it isnt.
  4. Barzakh thread starter macrumors newbie

    Jun 2, 2009
    The problem is even without the graphic, the current logo is hard to read at smaller sizes and the font is too thin.

    We know, we tried.

    The graphic isn't clipart
  5. Badger^2 macrumors 68000


    Oct 29, 2009
    I see that "expeditions" is hard to read

    on your site, but I have not issue with the "Libya" part.

    I dont expect any smaller than whats on the web would be common use?
  6. Jim Campbell macrumors 6502a

    Jim Campbell

    Dec 6, 2006
    A World of my Own; UK
    The 'L' and the 'i' kind of run together, too, so it sort of reads U6ya ... which isn't ideal. I'd certainly break those two characters up, and maybe straighten the upright on the 'b' ...?


  7. definitive macrumors 68000


    Aug 4, 2008
    i like the logo on the left. the one on the right has an odd placement for "expeditions" at the top.

    only two things i am unsure of - the letter "b" could be [​IMG] instead, and expeditions might be a bit hard to read when it's very small.
  8. Maxiseller macrumors 6502a


    Jan 11, 2005
    Little grey, chilly island.
    I think the bottom left and bottom right are superb. The comments suggesting that you can't make out the word are not relevant as it's quite clear what is meant to be said.

    You should potentially think about using both logos alternately depending on the media you're printing on? For example your business card may be dark in colour and letterhead light, so variation might be useful in those circumstances. It also seems to be popular with companies like santander using multiple-colour logos in 2004 - 2007!
  9. irmongoose macrumors 68030


    Dec 3, 2001
    Sometimes Tokyo, sometimes California
    I like the two-dotted one because it also becomes a smiley-face. :)

    In all seriousness, I think if the placement of the "expeditions" can be rethought in the second one, I'd go with it.

  10. m3coolpix macrumors 6502a


    Dec 24, 2007
    I'm with several of the other comments.

    The b and the a almost look like a different font, because the uprights (left side of b, and the right side of the a), aren't 'more vertical' like the L i and y.

    Other than that, they all work for me.
  11. adamfishercox macrumors 6502

    Aug 15, 2007
    Assuming nothing can be changed, number one is the clear choice for me. The placement of "expeditions" makes it much more legible at smaller sizes, and it's visually a LOT cleaner without the two (rather superfluous, despite intentions) dots. Keeping small sizes in mind, I think these two points really rule out number 2.
  12. harperjones99 macrumors 6502

    Nov 3, 2009
    Dots....it kind of plays off visual elements of some arabic letters that have dots under.

    I too have the b coming into my eyes as a 6 even though I know its not. Changing it would make it look better.
  13. star-fish macrumors regular

    Aug 24, 2009
    Ugh, you must be joking. The old logo needs mad anti-aliasing.

    I love both the new ones. Didn't see the '6' thing until someone pointed it out.
  14. a cat *miaow* macrumors regular

    Jun 12, 2007
    When the page opened I thought the old version was the logo you wanted a critique on! That's terrible.

    Yours are very nice, the one with the two dots is beautiful. Really nice feel and colours - good job there.
  15. lucidmedia macrumors 6502a

    Oct 13, 2008
    Wellington, New Zealand
    You have gotten lots of conflicting advice here. Personally, I would post this on Typophile. There is a whole group of type designers on there who have experience with both arabic and roman calligraphy.
  16. IgnatiusTheKing macrumors 68040


    Nov 17, 2007
    das Fort
    I like the second set (with the dots) a lot, but I'm afraid it might read like "Expeditions Libya." I think that's actually a really cool name in-and-of-itself, but I don't think it's what you're going for...
  17. cardboardcowboy macrumors newbie

    Feb 28, 2008
    I'm not a graphic designer, I'm an illustrator so this is purely opinion and subjective based on what I believe to be effective design. I say go with the version with the dots, it definitely ties in the Arabic language aspect into the logo. The "B" is a point of contingency with me though. Maybe if you broke the loop at the bottom (like it is on the original logo) it would read quicker and easier as a "B" as now all I can see is a "6" as well. I mean, I get that the word is "Libya", it's clear in that sense. But I would hate to have any possibility for confusion or any reason for the word to not read as intended the first time, every time. Hope that helps some.
  18. eleven2brett macrumors regular

    Oct 20, 2008
    I agree about the b/6 thing. If it wouldn't be too much work I would change it. The b you used in the original one looked fine.
    Other than that, I think the new ones are a big step forward.
  19. Techhie macrumors 65816


    Dec 7, 2008
    The hub of stupidity
    The logo shouldn't bring back traumatic memories of HS algebra class with "U6ya" :rolleyes:

    It shows promise, but as a final step the edges of the words definitely neeeeeed smoothed over. (I like the one on the far right the best)
  20. DesignerOnMac macrumors 6502a


    Jul 23, 2007
    I would suggest the either of the last two to the right. The leg of the 'y' is visually much better then the first 2 designs. My only objection is the letter spacing between the L and i. The L is to far to the right of the i, in my opinion.

    Hope this helps.
  21. SDAVE macrumors 68040


    Jun 16, 2007
    It sucks. No offense.

    Do some research on Libya before you start on a logo.

    The original logo is really bad btw. Stay away from using it at all.
  22. CW Jones macrumors 6502

    Nov 24, 2009
    I think the best of them is on the far right. I am only a Graphic Design student tho....
  23. SchneiderMan macrumors G3


    May 25, 2008

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