Critique of Logo for Web Design Business

Discussion in 'Design and Graphics' started by dkotter, Feb 24, 2010.

  1. dkotter macrumors member

    Jul 30, 2009
    I'm trying to create a logo for my fledgling web design business, which I am thinking of calling DK Design. The logo I came up with is below. I like it, but at the same time it's just not exactly what I was going for, but I'm not sure why. Any critique, tips, etc., would be really helpful.

    And I know it would be best to get a professional, but I don't have the money at this time to afford that. Also, I'm not really stuck on the name either, if anyone has a better idea for that. I'm a student right now and I still have a couple semesters left, but I figured it would be nice to start trying to get some clients. Also, be as harsh as you need. I'm not sold on the logo so it won't hurt my feelings, as I've seen happen in other threads. I'm just looking for honest advice.

    Attached Files:

  2. miles01110 macrumors Core


    Jul 24, 2006
    The Ivory Tower (I'm not coming down)
    When I looked at it (without reading your post) I thought it would be "DX Designs" instead of DK. The idea looks good, but the implementation might try to be a little more "K-like" if that makes any sense.
  3. MattSepeta macrumors 65816


    Jul 9, 2009
    375th St. Y

    I would start over.

    Keep it as basic as possible for the time being, ie; lose the drop shadow!!!

    Lose the corny font for "design", it looks terribly amateur, comic-sansesque.

    Your logo overall looks too organic, for lack of a better term. It does not communicate "web design", at all.

    Think sharp, sleek, tech, bold. Not twirly, curvy, handwritten.

    It looks like you typed "DK" and liquified it a bit.

    I would maybe even consider changing the name. DK Design sounds common. You will see business everywhere with the "XY _____" template name.

    Keep at it, and make a few different renditions that are similar, just work some ideas around a lot. Do not spend too much time on one idea, rather, different ideas based on the same.
  4. usclaneyj macrumors regular

    May 1, 2005
    It definitely has a tendency to read as DX. And I agree with the comments about losing the drop shadow and choosing a better typeface than Marker Felt or whatever that is. Layer effects are rarely a good idea to use on a logo.

    It sounds like pretty much every aspect of your identity is open for change at this point, so definitely take some time to play around with some other ideas. If you're worried about creating something "amateurish" and then being stuck with it, keep it simple -- like a wordmark. Once you have nailed down your idea, you can spice it up with your color selections.

    Since your business is in the web design field, consumers will expect certain things from you, and your identity should reflect that. Attention to detail, organization, refinement... All great things to think about when you're working. Does this logo say "I always doublecheck my code"? Does it say "In a sea of unskilled hacks, I am the guy you can count on to make sure things get done right."?
  5. ChicoWeb macrumors 65816


    Aug 16, 2004
  6. dkotter thread starter macrumors member

    Jul 30, 2009
    Thanks for all the replies. It sounds like I better just start over. This was the third or fourth incarnation of the same idea, just tweaked a little each time but I was never real happy with it. And I was worried the DK part wouldn't be clear, and I guess it does look like an 'X'.

    I do want my logo to be consistent with the web design field, but I wasn't sure how to do that. I thought it might be good to be creative, and let my logo make people see that if it's creative, the sites they build are too. But obviously that isn't the way to go.

    So I definately like the ideas given. I want it to convey that I know what I'm doing, I can be counted on, and make it sharp, sleek, tech, etc. like has been said. I'm just not sure how to go about doing that? I guess just do something real simple like just text at this point? Any ideas?
  7. usclaneyj macrumors regular

    May 1, 2005
    There are definitely ways to take the characteristics from your current logo ideas and incorporate them into something more polished.

    I don't know what kinds of typefaces you have access to, but you may want to think about picking something that is friendly and energetic, but still clean and logical. And remember that when it's time for it, color can go a long way in helping convey a mood.

    Bright colors, especially blues and greens, are really trendy right now for web companies. Why? Because they seem more friendly, and all that "web 2.0" mumbo-jumbo is about being open and friendly.
  8. dkotter thread starter macrumors member

    Jul 30, 2009
    I have whatever fonts come preinstalled on my MacBook and then I have the Adobe CS4 Web Design Premium pack, which I'm assuming comes with fonts. I was thinking about doing something in green but colors are something that can be changed easily so I'm not to worried about getting that down yet.
  9. yukio macrumors regular

    Feb 8, 2008
    what about a cleaner font with each letter of the DK inside a square of a different color?
  10. dkotter thread starter macrumors member

    Jul 30, 2009
    Here's a couple different logos, if anyone is still following the thread. The first isn't much different. I just changed the font, got rid of the shadow, tried to edit the "k" down a little to make it look more like a "k" and changed part of it green to make it even more distinct. I don't know if it's any better though.

    Then I also just did one using fonts, which is pretty simple but maybe that's what I should stick with for now.

    Attached Files:

  11. Consultant macrumors G5


    Jun 27, 2007
    Or cover half of this and imagine it's moving.

    Attached Files:

  12. tsd macrumors regular

    Aug 10, 2007
    Greensboro, NC
    You need a name first, I think. It doesn't have to be amazing or revolutionary. I mean, my business is Trend Setting Design-totally not a wonderful name, but it makes a clear statement about my vision as a business. I think you should come up with an idea of what makes you unique among the web design community, then develop your name and your visual brand around that idea.
  13. Nostromo macrumors 65816


    Dec 26, 2009
    Deep Space
    The first impression I had is a fish swallowing another fish. If you called it Shark Design, it would fit.

    But I doubt this is the message you want to give.

    Google "logo design". There are some excellent articles to find on the web. I was designing a logo for my own business as well, but then dropped it for the moment.

    Better no logo than a bad logo or an average logo or a logo that gives the wrong impression.

    Google "Rohrschach test" to find out how strange an association people can make when they are presented with an abstract form. It's easy to make a negative impression this way.

    If you like to make your logo, do it. Ask friends and colleagues rather than anonymous posters on a web forum.
  14. peterbooth macrumors newbie

    Feb 25, 2010
    better to stick with what you're good at

    I went through a similar exercise for two startups. I invested over 100 hours and came up with faecal logos. I found the following sites very helpful:

    The Before an After magazine is supeerb at explaining why a graphic design works, unpicking the parts and offering very practical rules of thumb that improve any design.

    ... but, to be blunt, my artistic skills are ****e.

    In the end I found a great web designer who said she could do a logo for $500 - or she would bundle a type only logo for free with the web design we were buying. The web design was superb and the free logo is serviceable and much better than anything I could do. Still, there are some great books on logos to persue on the web
  15. MattSepeta macrumors 65816


    Jul 9, 2009
    375th St. Y

    Looking better. Basing it on a clean typeface is always a good idea.

    I reworked your most recent one to give you a different idea:

    Make sure you use guides and try to keep everything as evenly spaced and all that as possible.

    What does DK stand for? Is it your initials?
  16. dkotter thread starter macrumors member

    Jul 30, 2009
    Yeah DK is just my initials. I also have another business named DK Deals, so it fits with that. It's a simple name and easy to remember, which is important when dealing with a web address. But maybe something less generic would be better.

    That logo does look better then mine. I had to much white space in mine. But I think I might just stick with something simple like that for now, until I can afford a professional.
  17. 7on macrumors 601


    Nov 9, 2003
    Dress Rosa
    I would rename it something crazy to draw people in. Like "Spatula Designs" or "Kickpot Media".

    That way you can have items represent your business in silhouette.
  18. ezekielrage_99 macrumors 68040


    Oct 12, 2005
    Not be a jerk but you are starting a design business but you would think it be best to get a professional. I am really confused :confused:
  19. splitpea macrumors 6502a

    Oct 21, 2009
    Among the starlings
    I'm tempted to turn my head to the right when looking at the first version, which makes it look like a grimacing smiley face.

  20. dkotter thread starter macrumors member

    Jul 30, 2009
    It's a web design business (web pages, web applications), not a graphics design or logo design.
  21. mofunk macrumors 68020


    Aug 26, 2009
  22. ezekielrage_99 macrumors 68040


    Oct 12, 2005
    I understand where you're coming from it just sounds perplexing, I starting a design company but I need design help...

    But to the op, I'd check Logopond for some inspiration, if not a nice simple font (please not more than one) and you've got yourself a good logo to start with.
  23. a cat *miaow* macrumors regular

    Jun 12, 2007
    That really confused me too.

    If you're not doing design you shouldn't calll yourself a 'web designer'. 'Web developer' or similar lets people know what you do. Designer implies.. well... 'design'

    If you can't do a nice logo then just keep it very simple –*one typeface, maybe a couple of colours.
  24. dkotter thread starter macrumors member

    Jul 30, 2009
    Thanks for the site. It might help with some inspiration. But yeah I think I'll just stick with a simple logo for now.

    A web designer designs pages, which a logo might be part of that but there's a lot of web designer who don't do logo design. You can always collaborate with a logo design company to get that done. A web developer is usually seen as more web applications, web programming, etc. I think the general public would understand designer a lot more then developer.
  25. a cat *miaow* macrumors regular

    Jun 12, 2007
    Thank you for the 101 on what a web designer is... I don't know about the people you talk to, but on a day to day basis collaborating with lots of people who build websites – a designer implies you have design skills. It is closely associated with complete UI and front end development.

    If I hired a web designer who couldn't develop a complete site, including any potential graphics/logos I wouldn't be too impressed.
    You may have a differnt view, but you have to take into account that there are lots of 'web designers' out there who do that very thing – a complete package (rightly or wrongly that IS the case). You have to be clear with your naming on what you are providing because otherwise you're going to waste your time and other peoples.

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