The key for acceptance of smart watches lies in making them both necessary and less geeky. It may take a generation or two to make them functionally a must have accessory. Just having Apple in the market makes them less geeky, and I believe this to be a good first effort. Having interchangeable bands is mandatory for success on a device like this, for such a personal item. The round vs. rectangular issue is a strange one. Rectangular watches are classic as well, so why try to migrate to a standard that is so detrimental for digital content? Look at the Moto 360. To facilitate it's circular face, it had to be so big that even Flavor Flav would think it was just plain tacky. The digital crown is the best feature of the watch. Everyone who's ever worn a digital watch knows the buttons get destroyed shortly thereafter. Classic watches all have crowns and this is what helps make this watch look traditional. Why not put it dead center like all other crowns on all other conventional watches then? Either they could omit the lower button, or put a button on both sides of the crown. Then Left-handed people could reverse it without it looking upside down. The crown helps eliminate the geeky factor, will be a great UI, but why would Apple put it in such a non-traditional location? Likely, I'll be a second or third generation adopter, when the device will be far more useful and by that time I would expect a more traditional location for the crown.