I just got back from the Apple store and noticed something weird. On most models of the watch, the crown was very "loose" and free spinning. I.e. there was very little resistance when you spun the crown. 1/10, where 10 is near impossible to turn. Furthermore, these models did not trigger the haptic engine when you reached the end of a menu. In other words, when you trigger the elastic scrolling bounce in a menu (try to scroll past the last item in a menu), there is no haptic feedback. However, I found ONE model in the store where the crown had a fairly moderate resistance. It was like a 4/10, and did something the other ones did not. When you got to the end of a menu, and triggered the elastic bounce for the menu, it also triggered the haptic feedback for the watch. And although I am not sure, I also think that the resistance of the crown changed as you spun through different menu items. Not only that, but when you clicked the crown (pushed it in), the feedback on that click felt much better than the free-spinning models. I checked the settings for all the displays in store, and they were all the same (and could not be modified). Does anyone know why the difference? I prefer the high resistance and the haptic feedback way, as it just gives the watch a much more premium feel. I mean, that MUST be the correct way if they programmed haptic feedback for the end of menus.