At the end they grovelled for an Apple Store in Cupertino but Steve said there just isn't the traffic.
Why not move the employee store to the fringe of the campus and open it to the public? (I guess there are certain things therein which aren't sold to the public).
I'm not an architecture student or anything but I am an engineer and appreciate industrial design. I've felt that we haven't really embraced beautiful building design since the Art Deco era (Chrysler Building and Empire State Building, for example).
Since the mass production pre-produced ways of WW II and beyond, I feel we don't build things that are built to last and we don't put craftsmanship into our products and it's reflected in architecture. And no, I'm not a fan of transporter-accident designs like the LA opera house or Bilbao museum in Spain. When you look at Victorian homes you see all kinds of detailing; when you look at old buildings in NYC you see gargoyles and other details; anything modern is mass-produced and non-detailed.
I've seen a lot of corporate HQs and I kind of like this. Apple is innovating and the design is, typically, clean.
Why not move the employee store to the fringe of the campus and open it to the public? (I guess there are certain things therein which aren't sold to the public).
Apple's plans for their new HQ are very impressive, and I'm sure that this building will be nothing but awesome. But still, it is just an office building of a company that sells consumer products, and if an office building is described as "iconic", I can't help myself to think that we live in a sad and shallow time.
I'm not an architecture student or anything but I am an engineer and appreciate industrial design. I've felt that we haven't really embraced beautiful building design since the Art Deco era (Chrysler Building and Empire State Building, for example).
Since the mass production pre-produced ways of WW II and beyond, I feel we don't build things that are built to last and we don't put craftsmanship into our products and it's reflected in architecture. And no, I'm not a fan of transporter-accident designs like the LA opera house or Bilbao museum in Spain. When you look at Victorian homes you see all kinds of detailing; when you look at old buildings in NYC you see gargoyles and other details; anything modern is mass-produced and non-detailed.
I've seen a lot of corporate HQs and I kind of like this. Apple is innovating and the design is, typically, clean.
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