Cupertino Hotel Adds Apple TVs to Guest Rooms

Discussion in 'Mac Blog Discussion' started by MacRumors, Mar 18, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    The trendy Aloft Hotel in Cupertino, which is located a mere two blocks from Apple's headquarters, has installed an Apple TV in each of its 123 rooms. Using the Apple TVs, hotel patrons can access television shows and movies via iTunes, and use Netflix and Hulu in addition to the Apple TV's other apps.

    AirPlay is available for playing videos and music, and according to Square International, (via CNET) the company that installed Aloft's Apple TV system, the hotel can use the set-top boxes to provide guests with important information and access to the front desk.
    The Apple TVs can be customized with iTunes accounts from any country and are wiped after each use to allow guests to access their private iTunes accounts.

    Though the Apple TV is often referred to as Apple's "hobby" project because of its lack of popularity, Apple CEO Tim Cook noted that more than two million of the devices had been sold during Q1 2013, an increase of 60 percent year over year.

    Cook also reiterated that the Apple TV was an area of intense interest for Apple, saying "I tend to believe that there is a lot we can contribute in this space and we continue to pull the string and see where it leads us."

    The Apple TV recently received a stealth update that added a smaller A5 chip to the device, but Apple is rumored to be working on a more substantial upgrade that could range anywhere from improved content and the inclusion of third party apps to a full blown Apple-branded television set.

    Article Link: Cupertino Hotel Adds Apple TVs to Guest Rooms
  2. Peace macrumors P6


    Apr 1, 2005
    Space--The ONLY Frontier
    Man I hope their WiFi doesn't suck as bad as some places I've been.
  3. RetepNamenots macrumors 6502

    May 30, 2009
  4. sulpfiction macrumors 68030


    Aug 16, 2011
    Philadelphia Area
    Apple TV's in every room, and wifi slower then edge.
  5. bijanorama macrumors member

    Dec 23, 2009
    My family is definitely ready for apple to shake up the cable tv market. We pay way too much for the 5 or so channels we watch. And no one likes using comcast hardware or services.
  6. tranceme macrumors member

    Jan 10, 2006
    California, US
    Probably using ethernet cables. But, still, total bandwidth would have to be good for everyone to be happy. I mean, tons of people have Netflix accounts. I rarely can do Netflix via a hotel network.
  7. flash84x macrumors regular

    Aug 5, 2011
    What? Try in June during the WWDC Keynote.
  8. hundleton1 macrumors 6502

    Jul 29, 2008
    Wales UK
    How can they show custom stuff with no web browser on the ATV ?
  9. moderngamenewb macrumors 6502

    Jul 20, 2011
    My guess would be hotel advertisements. Possibly by turning on the apple tv, ads will load before the main apple tv menu. That's my guess
  10. JasonElise1983 macrumors 6502a


    Jun 2, 2003
    Between a rock and a midget
    Sure... makes sense. But how do you go about customizing an tv? No 3rd part apps, no way into it... nothing. Curious to know if they worked with apple on development for it as maybe a test run.

  11. aristotle macrumors 68000


    Mar 13, 2007
    Jailbreak. Once that has been done, you can install other components. They probably offer other components to the hotels to customize them.
  12. kolax macrumors G3

    Mar 20, 2007
    1080p one hasn't been jailbroken yet?
  13. Zaqfalcon macrumors 6502

    Mar 22, 2010
    I've wondered before why hotels don't get Apple TVs.

    The Apple TV is still the Apple product that I've gained most use out of and pleasure from owning. It is great, I sell its virtues to anyone who'll listen. I just wish Apple would open it up for developers to create apps.
  14. Avatarshark macrumors regular

    Sep 22, 2012
    The Digital Frontier
    Probably that hotel host many visitors who is visiting Apple headquarters. Sometimes companies put important people in hotel rooms when they visit.
  15. CodexMonkey macrumors member

    Feb 22, 2012
    I stayed in a hotel in Colchester the other week which had an iMac in every room. It had custom software for viewing your bill etc. as well as the facility to use the iMac itself (anything you put on the hard disk is deleted when the machine restarts!), watch DVDs, check messages received via the hotel etc. and utilized the Apple Remote for navigation of the custom interface.

    I spent some evenings just watching movies I'd taken along on my pocket drive so it was a better screen from a distance than using my rMBP.

    More hotels should do this, as it's the main reason I chose to stay there (Yes, I really am that sad!)
  16. JM-Prod macrumors regular

    Apr 10, 2011
  17. Attonine macrumors 6502a

    Feb 15, 2006
    Nouakchott, Mauritania

    I stayed in a hotel like this in Bristol. I think it's a chain in several cities throughout England. The bespoke software is pretty neat.
  18. gnurf macrumors member


    Apr 25, 2011
    You should try it. The interface makes sense for a device with a five-button remote. Best Netflix browser I've found on any device, too.
  19. JM-Prod macrumors regular

    Apr 10, 2011
    Could be, but compared to the elegance of the PS3 interface, the look of this Apple UI is truly horrible... where did the taste go?
  20. charlituna macrumors G3


    Jun 11, 2008
    Los Angeles, CA
    Jailbreak it and add whatever they want
  21. hirshnoc macrumors regular

    Oct 18, 2007
    Whitefish Bay, WI

    Why is this on the Mac Blog? Apple TV is an iOS device.
  22. aristotle macrumors 68000


    Mar 13, 2007
    Are you talking about the Netflix UI on the PS3? I happen to have Netflix on both my Apple TV 3rd gen and my PS3. I hate the UI for netflix on the PS3.
  23. etarip macrumors newbie

    Dec 20, 2012

    System is a jailbroken ATV 720p version 2

    I am not sure how Apple lets this happen at this hotel on their doorstep. They have done a good job with the network management to keep users from seeing or accessing neighboring rooms ATV.

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