As of the iPhone 4 I am a new iPhone user so this'll probably be an old question for most. But is there a way to set a custom text message alert like you can a ringtone? (I'm already 90% sure you can't because I searched and found 2+ year old threads that say no, but I just want to know if there is any possibility of this now.) As since the answer is likely still no, why do you think Apple still hasn't implemented this, especially since we now have iOS4? My concern is because while I love the default (tri-tone I think it's called), with so many friends and family with iPhones, it starts to get confusing for people (since nearly everyone around me uses this one as the others are meh).