Verdict
The iPhone SE is a shock in many ways. It’s a shock because Apple gave users pretty much everything what they wanted, and it’s a shock because the iPhone SE over delivers to the extent that it has the potential to:
- Impact sales of the more expensive iPhone 6S and iPhone 6S Plus
- Undermine the credibility of Apple’s design strategy and evolution of 3D Touch
Yes, there’s a genuine case to be made that the iPhone SE is a strategic error on Apple’s part.
It discards things that the company is clearly passionate about and expects customers to miss: cutting edge design, 3D Touch and Touch ID 2.0 but by delivering on what customers
really want: speed, a great camera, battery life and an affordable price, it actually shows up Apple’s passion projects as superficial and dispensable.
All of which should hammer home the overriding message: the iPhone SE is superb, it’s a bargain and right now it’s the best option in the company’s increasingly convoluted product line. If a small display is a deal breaker get the iPhone 6S, but otherwise the iPhone SE is far better value for money and the more practical phone.
Needless to say I suspect Apple didn’t set out to achieve this reaction to its cheapest ever iPhone, but it has. So unless a small display is a deal breaker for you (and it will be for some) you should put the iPhone SE at the top of your shopping list, save some money and let Apple worry about the consequences.