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Where is the apology in the letter? Is it really too hard to demonstrate respect for customers by showing contrition?

Where is the 5$ goodwill gift into owner's iTunes accounts? Is it really too expensive to demonstrate contrition and compensate for inconveniencing customers?

As written elsewhere in the site, as a family of Apple fans, users and shareholders, I can't believe how tin-eared and amateur Apple's recall management is.

Apple's recent recalls have been so poorly managed, that they seem as to have been designed by the legal department to satisfy minimal legal requirements as opposed to ensure tracibility, completion rate, customer safety, customer satisfaction and to build a reputation for mythic customer support.
"inconveniencing customers"
really? Apple are sending these out without even asking and it's extremely easy to get one if your shipping address has moved. This move seems precautionary more of then damage control, it's not a widely noted issue.
 
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For the life of me, I can't find any markings on either the old one or the new one at all... No "Designed by Apple..." or serial number or anything else.

*shrug*

I'm in the same boat. There is no writing on mine at all. I bought mine as an open box from Best Buy, so I was concerned maybe I didn't get a genuine cable with mine. But it doesn't look like a cheap cable, so I'm assuming it's an Apple cable.
 
Received mine today in the UK, to my new address I informed Apple of. I wonder if one will be sent to my old address too.
 


As if an Apple cable sleeve has ever survived 2 years.




Last Friday, Apple launched a worldwide replacement program for faulty USB-C charge cables produced from April to June of 2015 and sold either as a standalone product or alongside the 12-inch Retina MacBook.

At that time, Apple said it would automatically ship new replacement cables out to customers who supplied a valid mailing address when purchasing or registering their products, and as of today, customers have started receiving new USB-C cables. As shared on reddit, MacBook owner iPhonedo received a package from Apple that included a new USB-C cable and a letter explaining the USB-C cable replacement program.

usbccablereplacement.jpg

Image via iPhonedo
According to Apple, the first USB-C charge cables sold alongside the Retina MacBook can potentially fail due to a design issue. When used, these affected cables may cause the MacBook not to charge or to charge only intermittently when connected to a power adapter. Affected cables can be identified by their labeling, which reads "Designed by Apple in California. Assembled in China." Redesigned cables have the same text, but also include a serial number.

appleusbccablereplacementprogram.jpg

MacBook owners and customers who purchased a standalone USB-C charging cable can expect to begin receiving their replacement cables directly from Apple starting this week. Customers who believe they are eligible for a replacement but have not received a replacement cable or want to check on their status can contact Apple Support or visit the Genius Bar at an Apple retail store.

Apple launched the Retina MacBook in April of 2015, so problematic cables were sold for approximately two months before Apple introduced a redesigned version. Apple will replace affected USB-C charge cables until June 8, 2018.

Article Link: Customers Start Receiving Replacement USB-C Cables From Apple
 
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