Have you seen that systems proposed interface?
And the information they want from the consumer is crazy. Plus, do you really believe you prices will go down if they cut out the credit card swiping process?
Yes I have seen that interface. No biggie and I'm sure that if need be it can be changed. It's not about the interface for them: it is about what they are trying to achieve.
If the retailers said: "For the next year if you use this system to pay you get a 3% discount" people would use it no matter what its interface. There is very little doubt about that.
And, yes, I do believe in a competitive market prices would go down, at least somewhat, if the fees for debit and CC transactions did not exist. But more importantly why would I, as I consumer, want a portion of the money I am spending at a retailer to go to a bank, or even Apple, for providing much less of a service than the store I am shopping at in the first place?
Michael