All these stores want a cut of processing their own sales. It's annoying as it hurts the customer experience.
Apple were smart not to open the NFC in their devices to 3rd party apps, it stops them being able to use it at the till and forcing them to use less user friendly ways like pulling up a custom app and scanning a barcode from the phone screen.
I hope Apple Pay wins out.
Apple were smart not to open the NFC in their devices to 3rd party apps, it stops them being able to use it at the till and forcing them to use less user friendly ways like pulling up a custom app and scanning a barcode from the phone screen.
I hope Apple Pay wins out.