DABS prices on apple products

[micb1]

Anybody knows how dabs cab manage to offer lower price items than even Apple ?

For example:

MacBook Pro Retina is sold at 2,022 vs 2,199 on the Apple Store
or
Thunderbolt display 756 vs 899 on the Apple Store

Is that refurbished items ? I checked the product references and they match.
It just sounds too good to be true.

Any advice ?

 

[Umbongo]

Most people offer lower prices than Apple outside of the high street. Apple charge the full retail price, others charge less in order to get the business instead of Apple.

 

[gnasher729]

Most people offer lower prices than Apple outside of the high street. Apple charge the full retail price, others charge less in order to get the business instead of Apple.

I think Dabs has managed to get a customerbase who knows what they want, so people buying let's say a Retina MBP from Dabs are usually not the ones who then change their mind and return it without any good reason (in the UK, you have the right to return anything you order online with your full money back). That will save them some money.