Maybe someone is verifying the address is valid while agreeing to rent a list of addresses harvested from one of those illicit robots parked on a mail relay server. So then every time you receive that email, someone is saying ok i gotta pay for that one (since it didn't bounce back as no such address). I don't know why bother to include a photo though.
Well there are always email filters. I think ISPs do a lot of filtering of spam up front now.