I went to the Apple Store today with a damaged band. It was a black leather loop (not sold anymore) - bought it together with my original apple watch. The leather and the metal where it slides in the watch were separating. So, upon entering the very busy store, I showed the separating band to a staff member and he got it to the back and came back with the message that it would be replaced and I had to make an appointment with the genius bar to get it done. A lunch and 2 hours later (the store was _really_ busy) I walked out of the store with the band of my choice: the black leather loop is not only not sold, nor manufactured anymore, but they also have no more supply for trade-ins in case it breaks. Hence, I got to chose what I wanted. I picked the black milanese loop (no leather to metal connection, no buckle to scratch my mac and of course black). And it was free of charge. I didn't even have to pay for the price difference. The genius did need a few trips to the back to get it all sorted and approved as this was obviously not their normal routine. I do have AppleCare+ on the watch, but that wasn't even involved. Even before I had the genius bar appointment, and they even knew anything about who I was (nor which watch I had), I was already told: "It's an Apple watch accessory that's failing, we will replace it". Anyway: if your band is broken or failing, you might get a free replacement. Obviously, I can't know just how much luck and how much policy was involved. But as far as I'm concerned: Apple service on Apple watch accessories rocked today!