I really hate Apple for giving us the choice... I thought I settled on the 7 (had a 6 Plus, still have 6S and 6S Plus), and was very happy with the JB 7, even the battery was that little but better allowing for just a brief topup during the day. Love the one handed ease of use, being able to forget about it in my pocket, it not bothering me when I sit, etc. Then last night I took out my 6S Plus to look for a photo which didn't sync across, and now the doubt has started to gnaw at me... Did I make the right choice, and should I return the 7 and get the 7 Plus... No rational reason, I don't care for photography at all... Just doubt that no matter what I do I'd have made the wrong choice... Damn you Apple. Rant over.