That process has to be done manually and only with 5 or 6 devices at a time.Weren't they going to eliminate this need by updating while they were still in-box?
And it can only be done in Apple stores.
It’s meant for people ordering an iPhone for in-store-pickup. In that case, the phone is updated in the box, but as I said, manually by an AppleStore employee.
It’s impossible to update millions of iPhones leaving several factorys in China an Inida!