Dealer Cost

Discussion in 'MacBook Air' started by anfield11, Mar 15, 2008.

  1. anfield11 macrumors regular

    Joined:
    Sep 13, 2007
    #1
    Anyone any idea what a dealer would pay Apple for a MacBook Air? That is their cost? Thanks
     
  2. Mactagonist macrumors 6502a

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    Feb 5, 2008
    Location:
    NYC - Manhattan
    #2
    Well, amazon is offering a $50 rebate. So you can assume that there is at least $50 in profit there.
     
  3. anfield11 thread starter macrumors regular

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    Sep 13, 2007
  4. w00tini macrumors 6502a

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    Feb 28, 2008
    #4
    a client of mine is an authorized apple reseller (music store). he said it has GP in the 'single digits'. These guys make bread off of the software sales, not the hardware.
     
  5. CanadaRAM macrumors G5

    CanadaRAM

    Joined:
    Oct 11, 2004
    Location:
    On the Left Coast - Victoria BC Canada
    #5
    If it is anything like other Apple cpus, the dealer gets between 3% and 7% discount off list price.
     
  6. dawnraid macrumors regular

    Joined:
    Nov 9, 2007
    #6
    OMFG do you even know what a cpu is, it is the processor inside the box , not the box itself. I think you meant to say other apple computers.
     
  7. iHerzeleid macrumors 6502a

    iHerzeleid

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    May 5, 2007
    #7
    He knows what he is talking about.
     
  8. Zorn macrumors 6502a

    Zorn

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    Feb 14, 2006
    Location:
    Ohio
    #8
    cpu also being an acceptable abbreviation for computer
     
  9. Sesshi macrumors G3

    Sesshi

    Joined:
    Jun 3, 2006
    Location:
    One Nation Under Gordon
    #9
    Yes but he's still not right :p

    System / Main Unit is a usable alternative.

    Single-digit margins for resellers, especially smaller ones, don't surprise me. A long time ago I used to work with the Special Projects department of a consultancy, and we jointly bought a smallish specialised Apple retailer to streamline acquisition and training. I was quite surprised at the thin margins even back in the days of a midrange Mac desktop costing in excess of $3K without monitor.
     
  10. Feverish Flux macrumors regular

    Joined:
    Sep 27, 2007
    #10
    A computer unit is called a CPU in the biz. He called it the correct term.
     
  11. Sesshi macrumors G3

    Sesshi

    Joined:
    Jun 3, 2006
    Location:
    One Nation Under Gordon
    #11
    Not where I'm from. Maybe it's a cultural thing.
     
  12. CanadaRAM macrumors G5

    CanadaRAM

    Joined:
    Oct 11, 2004
    Location:
    On the Left Coast - Victoria BC Canada
    #12
    Jeebus murphy.

    Apple COMPUTERS. And routers and Airports and AppleTVs and anything Apple with a CPU in it have 3% - 7% dealer margin typically.

    as opposed to Apple accessories and wristbands and cables and the other miscellaneous junk. Which typically have a higher dealer margin.
     

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