We pretty much know Apple executives use far more expensive wired headphones because laptops including the recently announced MacBook Air support high-impedence headphones.
I will never understand why people feel the need to flood every discussion of AirPods Max with whinging about the price. They're very very nice and they cost a bit extra, like many many products in this world.
The "these should be x (ridiculously low) amount of money" comments are so tiring and they always show up here, like clockwork.
I'm just curious about their popularity (or lack thereof). I obviously don't have any concrete data but I get the sense they are not selling very well (by Apple/AirPod standards). Still, I'm very happy with mine. Love the sound signature, build quality, device switching and best in class NC and transparency modes.
IMHO, $430 is worth it if you are looking for nice sounding wireless ANC headphones. It sounds good, works great with Apple devices. And spatial audio irreplaceable if you need/want it.
Would never pay that much for headphones with a limited life span, especially since they didn't sound any better than my Sony MDR bluetooth noise cancelling headphones for way less than half the price.