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Yesterday Apple announced the new 13-inch MacBook Pro, MacBook Air, and Mac mini, all of which are now available to order on Apple.com and at retailers including Amazon and Best Buy. Additionally, Expercom has introduced a slate of the first markdowns on these Mac devices.

next-generation-mac-macbook-air-macbook-pro-mac-mini.jpg
Note: MacRumors is an affiliate partner with Expercom. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

You'll find discounts reaching up to $77 off the new 13-inch MacBook Pro, up to $63 off the new MacBook Air, and up to $46 off the new Mac mini. We've listed all of the base configurations below, but you can also customize each model on Expercom to add more storage, memory, or AppleCare+.

The caveat to Expercom's sale is that you'll see delayed shipping estimates for many of the Macs. As of writing, all of the MacBook Air models won't ship for another 2-3 weeks, although some MacBook Pro models do have shorter estimates, depending on how you configure each device.

13-Inch MacBook Pro

  • 256GB - $1,232.65, down from $1,299.00 ($66 off)
  • 512GB - $1,422.45, down from $1,499.00 ($77 off)
MacBook Air

  • 256GB - $947.96, down from $999.00 ($51 off)
  • 512GB - $1,185.71, down from $1,249.00 ($63 off)
Mac mini

  • 256GB - $663.27, down from $699.00 ($36 off)
  • 512GB - $853.07, down from $899.00 ($46 off)
You can find even more discounts on other MacBooks by visiting our Best Deals guide for MacBook Pro and MacBook Air. In this guide we track the steepest discounts for the newest MacBook models every week, so be sure to bookmark it and check back often if you're shopping for a new Apple notebook.

Article Link: Deals: Expercom Introduces First Discounts on M1-Enabled MacBook Pro, Air, and Mac mini
 
To me, these discounts:
1. Devalue the brand, making me feel they are lower, not higher quality, thereby dissuading me from ordering.
2. Make me feel that Apple computers are overpriced, and therefore poor value, thereby dissuading me from ordering.

I completely understand why Steve didn't allow discounts.
 
To me, these discounts:
1. Devalue the brand, making me feel they are lower, not higher quality, thereby dissuading me from ordering.
2. Make me feel that Apple computers are overpriced, and therefore poor value, thereby dissuading me from ordering.

I completely understand why Steve didn't allow discounts.
That's alot of power these 5% discounts have over your feelings. I think apple figures if a company is willing to cut into their own retail margins they are free to do so. This is how retail works quite often; sell a tv almost at cost or even a loss and then try real hard to sell higher margin accessories and service plans/warranties. I think also there is some gamesmanship with discounts; people want to feel like they got a deal so companies charge a bit higher msrp knowing that retailers will offer discounts.
 
To me, these discounts:
1. Devalue the brand, making me feel they are lower, not higher quality, thereby dissuading me from ordering.
2. Make me feel that Apple computers are overpriced, and therefore poor value, thereby dissuading me from ordering.

I completely understand why Steve didn't allow discounts.

**** the consumers right?
 
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I completely understand why Steve didn't allow discounts.
Steve Jobs allowed discounts. I've gotten discounts on Apple products since the '80s

If I remember correctly, he didn't allow sellers to advertise below their minimum advertised price (MAP).

Back in the day, if a retailer wanted to advertise a sale on an Apple product, their (paper) ad would tell you to contact them for special pricing because it was below MAP.
 
IDK kinda tempted to buy the Air for the weight and portability but it feels like a downgrade from a 15 i7, screen-size and performance-wise. Might just buy the Magic Keyboard for the 12.9 iPad that I currently own but don't use for travel. The thing that bothers me is that iPadOS sucks and won't replace macOS anytime soon, so I'm kinda cautious.
 
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To me, these discounts:
1. Devalue the brand, making me feel they are lower, not higher quality, thereby dissuading me from ordering.
2. Make me feel that Apple computers are overpriced, and therefore poor value, thereby dissuading me from ordering.

I completely understand why Steve didn't allow discounts.
You can buy from me if you want. I'll charge you full price then have it dropped shipped from these guys and keep the difference. We both win!

Heck, I'll even add a "personal shopper" markup just for you because I want you to feel extra special about your purchase!
 
Do retailers try to be first to market with discounts for press coverage?
 
I just did a add to cart for the Mac Mini:

Mac Mini - $900 - I need 512 GBs of storage. 256 GBs is not enough in 2020. I think I have like 19 GBs remaining on my 2015 MBP.

Accessories:
Magic Keyboard: $100
Magic Trackpad: $130

HP 27 inch 1080 Pavilion monitor:
$180 on Amazon.

with Taxes on everything:

$1700

Like seriously? Might as well buy an iMac and I haven’t even included a web cam. So I am looking at least $1,800.

Installments through my Apple Card would remove the sticker shock of the upfront cost, but it’s just all the moving parts involved balloon the price to not make it an option.

I think I’ll just wait until summer ‘21 and buy the last gen Intel 27 inch iMac. I honestly don’t need another notebook, since I already have a 2015 in MBP, Surface Pro 3 and 2017 iPad Pro, which all make great mobile devices.

I was more looking at a Desktop solution with a little more bang for the buck that could give more viewing room for content and enjoyable experience for Netflix. Also, I wanted a modern Mac that integrates with the rest of my iOS devices because I plan to keep my 2015 MBP on Mojave to maintain compatibility with Adobe CS6.

The Mac Mini if you don’t know what you are doing makes it deceptive.
 
I just did a add to cart for the Mac Mini:

Mac Mini - $900 - I need 512 GBs of storage. 256 GBs is not enough in 2020. I think I have like 19 GBs remaining on my 2015 MBP.

Accessories:
Magic Keyboard: $100
Magic Trackpad: $130

HP 27 inch 1080 Pavilion monitor:
$180 on Amazon.

with Taxes on everything:

$1700

Like seriously? Might as well buy an iMac and I haven’t even included a web cam. So I am looking at least $1,800.

Installments through my Apple Card would remove the sticker shock of the upfront cost, but it’s just all the moving parts involved balloon the price to not make it an option.

I think I’ll just wait until summer ‘21 and buy the last gen Intel 27 inch iMac. I honestly don’t need another notebook, since I already have a 2015 in MBP, Surface Pro 3 and 2017 iPad Pro, which all make great mobile devices.

I was more looking at a Desktop solution with a little more bang for the buck that could give more viewing room for content and enjoyable experience for Netflix. Also, I wanted a modern Mac that integrates with the rest of my iOS devices because I plan to keep my 2015 MBP on Mojave to maintain compatibility with Adobe CS6.

The Mac Mini if you don’t know what you are doing makes it deceptive.
You can get a decent keyboard and mouse for around $50 and a good external hard drive for under $100 if you need more storage than 256GB. You could get everything for around $1000 easily.
 
I just did a add to cart for the Mac Mini:

Mac Mini - $900 - I need 512 GBs of storage. 256 GBs is not enough in 2020. I think I have like 19 GBs remaining on my 2015 MBP.

Accessories:
Magic Keyboard: $100
Magic Trackpad: $130

HP 27 inch 1080 Pavilion monitor:
$180 on Amazon.

with Taxes on everything:

$1700

Like seriously? Might as well buy an iMac and I haven’t even included a web cam. So I am looking at least $1,800.

Installments through my Apple Card would remove the sticker shock of the upfront cost, but it’s just all the moving parts involved balloon the price to not make it an option.

I think I’ll just wait until summer ‘21 and buy the last gen Intel 27 inch iMac. I honestly don’t need another notebook, since I already have a 2015 in MBP, Surface Pro 3 and 2017 iPad Pro, which all make great mobile devices.

I was more looking at a Desktop solution with a little more bang for the buck that could give more viewing room for content and enjoyable experience for Netflix. Also, I wanted a modern Mac that integrates with the rest of my iOS devices because I plan to keep my 2015 MBP on Mojave to maintain compatibility with Adobe CS6.

The Mac Mini if you don’t know what you are doing makes it deceptive.

I was thinking of making a case for versatility with a Mac Mini, until I remembered that the iMac display will easily blow any monitor under $400 out of water. So yea, you are probably smarter for going with just one iMac.
 
I was thinking of making a case for versatility with a Mac Mini, until I remembered that the iMac display will easily blow any monitor under $400 out of water. So yea, you are probably smarter for going with just one iMac.
That's the realization I came to, and a few years ago I simply wouldn't have believed it.... the iMac 5K display is seriously good. Even though the bezels are crazy big, the quality on screen (especially out of the box) is probably impossible to beat via a <$1K monitor.
 
You can get a decent keyboard and mouse for around $50 and a good external hard drive for under $100 if you need more storage than 256GB. You could get everything for around $1000 easily.
Aesthetics is also important for me too. It’s why I selected those components. Overall, I think the iMac is less hassle. The Mac mini is better suited for those already have some of those components lying around.
 
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That's the realization I came to, and a few years ago I simply wouldn't have believed it.... the iMac 5K display is seriously good. Even though the bezels are crazy big, the quality on screen (especially out of the box) is probably impossible to beat via a <$1K monitor.

I would be SO into an iMac if there were literally any way to use that screen for a 2nd input (windows gaming PC, console, other HDMI source -- anything) and/or thus any way to do anything with it once the guts inside are no longer that great.
 
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I just did a add to cart for the Mac Mini:

Mac Mini - $900 - I need 512 GBs of storage. 256 GBs is not enough in 2020. I think I have like 19 GBs remaining on my 2015 MBP.

Accessories:
Magic Keyboard: $100
Magic Trackpad: $130

HP 27 inch 1080 Pavilion monitor:
$180 on Amazon.

with Taxes on everything:

$1700

Like seriously? Might as well buy an iMac and I haven’t even included a web cam. So I am looking at least $1,800.

Installments through my Apple Card would remove the sticker shock of the upfront cost, but it’s just all the moving parts involved balloon the price to not make it an option.

I think I’ll just wait until summer ‘21 and buy the last gen Intel 27 inch iMac. I honestly don’t need another notebook, since I already have a 2015 in MBP, Surface Pro 3 and 2017 iPad Pro, which all make great mobile devices.

I was more looking at a Desktop solution with a little more bang for the buck that could give more viewing room for content and enjoyable experience for Netflix. Also, I wanted a modern Mac that integrates with the rest of my iOS devices because I plan to keep my 2015 MBP on Mojave to maintain compatibility with Adobe CS6.

The Mac Mini if you don’t know what you are doing makes it deceptive.

Most people using Mac Minis already have Monitor, Keyboard, Trackpad and Webcam.
You make a choice as to whether you want/need control over these components, or whether you are happy to conform to whatever Apple is giving you with the iMac (nothing wrong with it).
And by the way, if you ever decide to upgrade your CPU with the iMac, you'll have to upgrade the monitor as well, whether you like it or not.
 
I would be SO into an iMac if there were literally any way to use that screen for a 2nd input (windows gaming PC, console, other HDMI source -- anything) and/or thus any way to do anything with it once the guts inside are no longer that great.

Understood, that is the only fatal flaw. I have a nice LG 4K monitor that was about $500 and does all those things. However, the image quality is still better on a $1800 iMac, which of course is a complete computer.
 
Most people using Mac Minis already have Monitor, Keyboard, Trackpad and Webcam.
The Mac mini was really the 1st #BecauseEnvironment Apple product (doesn't come with keyboard or mouse/trackpad), not the iPhone 12 :p
 
Most people using Mac Minis already have Monitor, Keyboard, Trackpad and Webcam.
You make a choice as to whether you want/need control over these components, or whether you are happy to conform to whatever Apple is giving you with the iMac (nothing wrong with it).
And by the way, if you ever decide to upgrade your CPU with the iMac, you'll have to upgrade the monitor as well, whether you like it or not.
Beat you to it, see my reply in comment #17. Considering I can’t upgrade my MacBook Pro either and never had any desire to so, the same feelings would likely apply to an iMac too. If Apple does release an updated iMac 27 inch by spring, I’ll likely ’spring’ for that instead.
 
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